Genesco Advertiser Profile
Apparel & Accessories Holding Company
1415 Murfreesboro Road, Ste 264, Nashville, TN US 37217
Genesco is part of:
Genesco spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Genesco launched and advertised 3 new products in the past twelve months.
We have 6 people on file in marketing roles at Genesco, and 2 at their agency.
We have 6 people on file in marketing roles at Genesco, and 2 at their agency.
Summary
Genesco spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Genesco launched and advertised 3 new products in the past twelve months.
We have 6 people on file in marketing roles at Genesco, and 2 at their agency.
We have 6 people on file in marketing roles at Genesco, and 2 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 8 decision makers for you to contact at Genesco, including Executives, Strategists, Media Buyers and Agency contacts.
Greg G.
VP Brand Marketing
Elaine C.
Partner, Director of Media Services
Jeff A.
Director, Digital Advertising
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 8 decision makers for you to contact at Genesco, including Executives, Strategists, Media Buyers and Agency contacts.
Greg G.
VP Brand Marketing
Elaine C.
Partner, Director of Media Services
Jeff A.
Director, Digital Advertising
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Genesco and its subsidiaries.
Video
Last ran on YouTube - Music Channels on 5/1/2024.
TV
Last ran on ESPN on 5/10/2024.
Print
Last ran on Modern Luxury Hawaii in the 11/2023 issue.
Video
Last ran on YouTube - Music Channels on 5/1/2024.
TV
Last ran on ESPN on 5/10/2024.
Print
Last ran on Modern Luxury Hawaii in the 11/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Genesco and its subsidiaries.
Video
Last ran on YouTube - Music Channels on 5/1/2024.
TV
Last ran on ESPN on 5/10/2024.
Print
Last ran on Modern Luxury Hawaii in the 11/2023 issue.
Video
Last ran on YouTube - Music Channels on 5/1/2024.
TV
Last ran on ESPN on 5/10/2024.
Print
Last ran on Modern Luxury Hawaii in the 11/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Genesco Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Genesco recently placed a direct ad on www.washingtonexaminer.com. See where else they recently placed direct ads.
- Genesco recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Google and 7 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Genesco Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Genesco recently placed a direct ad on www.washingtonexaminer.com. See where else they recently placed direct ads.
- Genesco recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Google and 7 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,252 new product launches overall.
Genesco launched campaigns supporting 3 new product lines in the last twelve months, including Journeys Private Labels.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,252 new product launches overall.
Genesco launched campaigns supporting 3 new product lines in the last twelve months, including Journeys Private Labels.