La-Z-Boy Advertiser Profile
La-Z-Boy is part of:
La-Z-Boy spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. La-Z-Boy launched and advertised 4 new products in the past twelve months.
We have 5 people on file in marketing roles at La-Z-Boy, and 5 at their agencies.
We have 5 people on file in marketing roles at La-Z-Boy, and 5 at their agencies.
Summary
La-Z-Boy spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. La-Z-Boy launched and advertised 4 new products in the past twelve months.
We have 5 people on file in marketing roles at La-Z-Boy, and 5 at their agencies.
We have 5 people on file in marketing roles at La-Z-Boy, and 5 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at La-Z-Boy, including Executives, Strategists, Media Buyers and Agency contacts.
Christina H.
VP, Chief Marketing Officer
Eric D.
Senior Vice President, Executive Account Director
Theresa F.
Director of Integrated Media Strategy
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at La-Z-Boy, including Executives, Strategists, Media Buyers and Agency contacts.
Christina H.
VP, Chief Marketing Officer
Eric D.
Senior Vice President, Executive Account Director
Theresa F.
Director of Integrated Media Strategy
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by La-Z-Boy and its subsidiaries.
Video
Last ran on MSN on 5/1/2024.
TV
Last ran on American Heroes Channel on 5/11/2024.
Print
Last ran on The Press Democrat in the 05/2024 issue.
Video
Last ran on MSN on 5/1/2024.
TV
Last ran on American Heroes Channel on 5/11/2024.
Print
Last ran on The Press Democrat in the 05/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by La-Z-Boy and its subsidiaries.
Video
Last ran on MSN on 5/1/2024.
TV
Last ran on American Heroes Channel on 5/11/2024.
Print
Last ran on The Press Democrat in the 05/2024 issue.
Video
Last ran on MSN on 5/1/2024.
TV
Last ran on American Heroes Channel on 5/11/2024.
Print
Last ran on The Press Democrat in the 05/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
La-Z-Boy Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- La-Z-Boy recently bought a Cover 3 print ad. See which other premium units they bought.
- La-Z-Boy recently placed a direct ad on www.kidzworld.com. See where else they recently placed direct ads.
- La-Z-Boy recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Google and 10 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
La-Z-Boy Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- La-Z-Boy recently bought a Cover 3 print ad. See which other premium units they bought.
- La-Z-Boy recently placed a direct ad on www.kidzworld.com. See where else they recently placed direct ads.
- La-Z-Boy recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Google and 10 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,252 new product launches overall.
La-Z-Boy launched campaigns supporting 4 new product lines in the last twelve months, including Outlet by La-Z-Boy.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,252 new product launches overall.
La-Z-Boy launched campaigns supporting 4 new product lines in the last twelve months, including Outlet by La-Z-Boy.