The Walt Disney Company Advertiser Profile
Media Group/Holding Company
500 South Buena Vista Street, Burbank, CA US 91521
(818) 560-1000
The Walt Disney Company spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. The Walt Disney Company launched and advertised 384 new products in the past twelve months.
We have 87 people on file in marketing roles at The Walt Disney Company, and 34 at their agencies.
We have 87 people on file in marketing roles at The Walt Disney Company, and 34 at their agencies.
Summary
The Walt Disney Company spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. The Walt Disney Company launched and advertised 384 new products in the past twelve months.
We have 87 people on file in marketing roles at The Walt Disney Company, and 34 at their agencies.
We have 87 people on file in marketing roles at The Walt Disney Company, and 34 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 121 decision makers for you to contact at The Walt Disney Company, including Executives, Strategists, and Media Buyers.
Mark A.
Vice President Planning & Forecasting
Sarah T.
VP, OOH Practice
Christine P.
Assistant to Vice President of Online and Direct Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 121 decision makers for you to contact at The Walt Disney Company, including Executives, Strategists, and Media Buyers.
Mark A.
Vice President Planning & Forecasting
Sarah T.
VP, OOH Practice
Christine P.
Assistant to Vice President of Online and Direct Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Walt Disney Company and its subsidiaries.
Snapchat
Last ran on Snapchat on 4/1/2024.
Video
Last ran on YouTube - Health & Fitness Channels on 5/1/2024.
TV
Last ran on FX on 5/11/2024.
Snapchat
Last ran on Snapchat on 4/1/2024.
Video
Last ran on YouTube - Health & Fitness Channels on 5/1/2024.
TV
Last ran on FX on 5/11/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Walt Disney Company and its subsidiaries.
Snapchat
Last ran on Snapchat on 4/1/2024.
Video
Last ran on YouTube - Health & Fitness Channels on 5/1/2024.
TV
Last ran on FX on 5/11/2024.
Snapchat
Last ran on Snapchat on 4/1/2024.
Video
Last ran on YouTube - Health & Fitness Channels on 5/1/2024.
TV
Last ran on FX on 5/11/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Walt Disney Company Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- The Walt Disney Company recently bought a Primetime Ads (Broadcast/Major Cable Networks) TV ad. See which other premium units they bought.
- The Walt Disney Company recently placed a direct ad on www.producersguild.org/. See where else they recently placed direct ads.
- The Walt Disney Company recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 43 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Walt Disney Company Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- The Walt Disney Company recently bought a Primetime Ads (Broadcast/Major Cable Networks) TV ad. See which other premium units they bought.
- The Walt Disney Company recently placed a direct ad on www.producersguild.org/. See where else they recently placed direct ads.
- The Walt Disney Company recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 43 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,252 new product launches overall.
The Walt Disney Company launched campaigns supporting 384 new product lines in the last twelve months, including Quiz Lady (Streaming).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,252 new product launches overall.
The Walt Disney Company launched campaigns supporting 384 new product lines in the last twelve months, including Quiz Lady (Streaming).