23andMe Advertiser Profile


23andMe
Genetics/DNA Testing Service
899 West Evelyn Ave., Mountain View, CA US 94041
(650) 938-6300

23andMe spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. 23andMe last advertised a new product in October, 2018.

We have 9 people on file in marketing roles at 23andMe, and 1 at their agency.

Summary


23andMe spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. 23andMe last advertised a new product in October, 2018.

We have 9 people on file in marketing roles at 23andMe, and 1 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 10 decision makers for you to contact at 23andMe, including Executives, Strategists, Media Buyers and Agency contacts.


Tracy K.
Vice President of Consumer Marketing

Devon G.
Associate Media Strategist

Cecilia L.
Web Marketing Associate

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 10 decision makers for you to contact at 23andMe, including Executives, Strategists, Media Buyers and Agency contacts.


Tracy K.
Vice President of Consumer Marketing

Devon G.
Associate Media Strategist

Cecilia L.
Web Marketing Associate

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by 23andMe.
Display
Display
Last ran on Cottage Life on 11/12/2019.
TV
TV
Last ran on Lifetime Movie on 11/13/2019.
Print
Print
Last ran on Alaska Beyond in the 07/2019 issue.
Display
Display
Last ran on Cottage Life on 11/12/2019.
TV
TV
Last ran on Lifetime Movie on 11/13/2019.
Print
Print
Last ran on Alaska Beyond in the 07/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by 23andMe.
Display
Display
Last ran on Cottage Life on 11/12/2019.
TV
TV
Last ran on Lifetime Movie on 11/13/2019.
Print
Print
Last ran on Alaska Beyond in the 07/2019 issue.
Display
Display
Last ran on Cottage Life on 11/12/2019.
TV
TV
Last ran on Lifetime Movie on 11/13/2019.
Print
Print
Last ran on Alaska Beyond in the 07/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
23andMe Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
23andMe Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,180 new product launches overall.
Use MediaRadar to stay current on new product launches for 23andMe.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,180 new product launches overall.
Use MediaRadar to stay current on new product launches for 23andMe.