23andMe Advertiser Profile


23andMe
Genetics/DNA Testing Service
223 N. Mathilda Ave., Sunnyvale, CA US 94086
(800) 239-5230
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

23andMe spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. 23andMe launched and advertised 1 new product in the past twelve months.

We have 5 people on file in marketing roles at 23andMe, and 1 at their agency.

Summary


23andMe spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. 23andMe launched and advertised 1 new product in the past twelve months.

We have 5 people on file in marketing roles at 23andMe, and 1 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at 23andMe, including Executives, Strategists, Media Buyers and Agency contacts.


Tracy K.
Vice President of Consumer Marketing

Christina S.
Director, Investment

Becky M.
Brand Marketing Director

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at 23andMe, including Executives, Strategists, Media Buyers and Agency contacts.


Tracy K.
Vice President of Consumer Marketing

Christina S.
Director, Investment

Becky M.
Brand Marketing Director

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by 23andMe and its subsidiaries.
Native
Native
Last ran on Healthline on 5/18/2022.
TV
TV
Last ran on Fox News on 5/21/2022.
Native
Native
Last ran on Healthline on 5/17/2022.
Native
Native
Last ran on Healthline on 5/18/2022.
TV
TV
Last ran on Fox News on 5/21/2022.
Native
Native
Last ran on Healthline on 5/17/2022.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by 23andMe and its subsidiaries.
Native
Native
Last ran on Healthline on 5/18/2022.
TV
TV
Last ran on Fox News on 5/21/2022.
Native
Native
Last ran on Healthline on 5/17/2022.
Native
Native
Last ran on Healthline on 5/18/2022.
TV
TV
Last ran on Fox News on 5/21/2022.
Native
Native
Last ran on Healthline on 5/17/2022.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
23andMe Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
23andMe Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 40,524 new product launches overall.
23andMe campaigns first seen Jul 2021.
23andMe launched a campaign supporting 1 new product line in the last twelve months, Icebreaker Health, Inc..

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 40,524 new product launches overall.
23andMe campaigns first seen Jul 2021.
23andMe launched a campaign supporting 1 new product line in the last twelve months, Icebreaker Health, Inc..