2K Games Advertiser Profile
2K Games is part of Egmont Fonden. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. 2K Games launched and advertised 9 new products in the past twelve months.
We have 7 people on file in marketing roles at 2K Games, and 3 at their agencies.
We have 7 people on file in marketing roles at 2K Games, and 3 at their agencies.
Summary
2K Games is part of Egmont Fonden. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. 2K Games launched and advertised 9 new products in the past twelve months.
We have 7 people on file in marketing roles at 2K Games, and 3 at their agencies.
We have 7 people on file in marketing roles at 2K Games, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at 2K Games, including Executives, Strategists, Media Buyers and Agency contacts.
Stuart M.
SVP, Marketing Technology
Kelvin M.
Vice President, Media Strategy & Investment
Eloise H.
Senior Manager, Digital Strategy
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at 2K Games, including Executives, Strategists, Media Buyers and Agency contacts.
Stuart M.
SVP, Marketing Technology
Kelvin M.
Vice President, Media Strategy & Investment
Eloise H.
Senior Manager, Digital Strategy
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by 2K Games and its subsidiaries.
Native
Last ran on Target on 1/1/2025.
TV
Last ran on ABC on 12/28/2024.
Video
Last ran on YouTube - Music Channels on 1/1/2025.
Native
Last ran on Target on 1/1/2025.
TV
Last ran on ABC on 12/28/2024.
Video
Last ran on YouTube - Music Channels on 1/1/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by 2K Games and its subsidiaries.
Native
Last ran on Target on 1/1/2025.
TV
Last ran on ABC on 12/28/2024.
Video
Last ran on YouTube - Music Channels on 1/1/2025.
Native
Last ran on Target on 1/1/2025.
TV
Last ran on ABC on 12/28/2024.
Video
Last ran on YouTube - Music Channels on 1/1/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
2K Games Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- 2K Games recently bought a Video digital ad. See which other premium units they bought.
- 2K Games recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- 2K Games recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 4 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
2K Games Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- 2K Games recently bought a Video digital ad. See which other premium units they bought.
- 2K Games recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- 2K Games recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 4 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,540 new product launches overall.
2K Games launched campaigns supporting 9 new product lines in the last twelve months, including NBA 2K25 (Video Game).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,540 new product launches overall.
2K Games launched campaigns supporting 9 new product lines in the last twelve months, including NBA 2K25 (Video Game).