AARP Advertiser Profile
AARP spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AARP launched and advertised 10 new products in the past twelve months.
We have 17 people on file in marketing roles at AARP, and 4 at their agencies.
We have 17 people on file in marketing roles at AARP, and 4 at their agencies.
Summary
AARP spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AARP launched and advertised 10 new products in the past twelve months.
We have 17 people on file in marketing roles at AARP, and 4 at their agencies.
We have 17 people on file in marketing roles at AARP, and 4 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 21 decision makers for you to contact at AARP, including Executives, Strategists, Media Buyers and Agency contacts.
Martha B.
EVP, Chief Communications and Marketing Officer
Ryan L.
VP, Account Director
LeeAnn S.
Senior Brand Strategist
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 21 decision makers for you to contact at AARP, including Executives, Strategists, Media Buyers and Agency contacts.
Martha B.
EVP, Chief Communications and Marketing Officer
Ryan L.
VP, Account Director
LeeAnn S.
Senior Brand Strategist
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AARP and its subsidiaries.
Video
Last ran on YouTube - Business Channels on 4/1/2024.
TV
Last ran on CNN on 4/20/2024.
Print
Last ran on Marin Independent Journal in the 04/2024 issue.
Video
Last ran on YouTube - Business Channels on 4/1/2024.
TV
Last ran on CNN on 4/20/2024.
Print
Last ran on Marin Independent Journal in the 04/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AARP and its subsidiaries.
Video
Last ran on YouTube - Business Channels on 4/1/2024.
TV
Last ran on CNN on 4/20/2024.
Print
Last ran on Marin Independent Journal in the 04/2024 issue.
Video
Last ran on YouTube - Business Channels on 4/1/2024.
TV
Last ran on CNN on 4/20/2024.
Print
Last ran on Marin Independent Journal in the 04/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AARP Advertising Spend:
OVER $100 Million
Increased Spending YoY
- AARP recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- AARP recently placed a direct ad on www.thechive.com. See where else they recently placed direct ads.
- AARP recently placed a programmatic ad on www.youtube.com/sports. In the last 12 months, they have partnered with Google and 43 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AARP Advertising Spend:
OVER $100 Million
Increased Spending YoY
- AARP recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- AARP recently placed a direct ad on www.thechive.com. See where else they recently placed direct ads.
- AARP recently placed a programmatic ad on www.youtube.com/sports. In the last 12 months, they have partnered with Google and 43 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
AARP launched campaigns supporting 10 new product lines in the last twelve months, including AARP Wish of a Lifetime.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
AARP launched campaigns supporting 10 new product lines in the last twelve months, including AARP Wish of a Lifetime.