Abbott Laboratories Advertiser Profile


Abbott Laboratories
Pharmaceutical Company
100 Abbott Park Road, Abbott Park, IL US 60064-3500
(224) 667-6100
Abbott Laboratories is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Abbott Laboratories spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Abbott Laboratories launched and advertised 11 new products in the past twelve months.

We have 44 people on file in marketing roles at Abbott Laboratories, and 13 at their agencies.

Summary


Abbott Laboratories spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Abbott Laboratories launched and advertised 11 new products in the past twelve months.

We have 44 people on file in marketing roles at Abbott Laboratories, and 13 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 57 decision makers for you to contact at Abbott Laboratories, including Executives, Strategists, Media Buyers and Agency contacts.


Melissa B.
Chief Marketing and Communications Officer

Julie K.
Senior Partner, Director of Brand Safety North America

Farhana N.
Senior Manager, Global Digital Innovation

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 57 decision makers for you to contact at Abbott Laboratories, including Executives, Strategists, Media Buyers and Agency contacts.


Melissa B.
Chief Marketing and Communications Officer

Julie K.
Senior Partner, Director of Brand Safety North America

Farhana N.
Senior Manager, Global Digital Innovation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Abbott Laboratories and its subsidiaries.
Display
Display
Last ran on L'actualite (French Canada) on 7/22/2021.
TV
TV
Last ran on FYI (formerly Biography Channel) on 7/24/2021.
Print
Print
Last ran on Bloomberg Businessweek in the 07/2021 issue.
Display
Display
Last ran on L'actualite (French Canada) on 7/22/2021.
TV
TV
Last ran on FYI (formerly Biography Channel) on 7/24/2021.
Print
Print
Last ran on Bloomberg Businessweek in the 07/2021 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Abbott Laboratories and its subsidiaries.
Display
Display
Last ran on L'actualite (French Canada) on 7/22/2021.
TV
TV
Last ran on FYI (formerly Biography Channel) on 7/24/2021.
Print
Print
Last ran on Bloomberg Businessweek in the 07/2021 issue.
Display
Display
Last ran on L'actualite (French Canada) on 7/22/2021.
TV
TV
Last ran on FYI (formerly Biography Channel) on 7/24/2021.
Print
Print
Last ran on Bloomberg Businessweek in the 07/2021 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Abbott Laboratories Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Abbott Laboratories Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,930 new product launches overall.
Abbott Laboratories campaigns first seen Feb 2021.
Abbott Laboratories launched campaigns supporting 11 new product lines in the last twelve months, including RALS.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,930 new product launches overall.
Abbott Laboratories campaigns first seen Feb 2021.
Abbott Laboratories launched campaigns supporting 11 new product lines in the last twelve months, including RALS.