Abbott Laboratories Advertiser Profile
Pharmaceutical Company
100 Abbott Park Road, Abbott Park, IL US 60064-3500
(224) 667-6100
Abbott Laboratories spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Abbott Laboratories launched and advertised 9 new products in the past twelve months.
We have 44 people on file in marketing roles at Abbott Laboratories, and 3 at their agencies.
We have 44 people on file in marketing roles at Abbott Laboratories, and 3 at their agencies.
Summary
Abbott Laboratories spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Abbott Laboratories launched and advertised 9 new products in the past twelve months.
We have 44 people on file in marketing roles at Abbott Laboratories, and 3 at their agencies.
We have 44 people on file in marketing roles at Abbott Laboratories, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 47 decision makers for you to contact at Abbott Laboratories, including Executives, Strategists, Media Buyers and Agency contacts.
Melissa B.
Chief Marketing and Communications Officer
Jonathan C.
Director Search & Social
Leah G.
Senior Digital Marketing Specialist
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 47 decision makers for you to contact at Abbott Laboratories, including Executives, Strategists, Media Buyers and Agency contacts.
Melissa B.
Chief Marketing and Communications Officer
Jonathan C.
Director Search & Social
Leah G.
Senior Digital Marketing Specialist
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Abbott Laboratories and its subsidiaries.
Video
Last ran on TheStreet, Inc. on 11/1/2024.
TV
Last ran on FYI (formerly Biography Channel) on 11/16/2024.
Print
Last ran on The Washington Post in the 11/2024 issue.
Video
Last ran on TheStreet, Inc. on 11/1/2024.
TV
Last ran on FYI (formerly Biography Channel) on 11/16/2024.
Print
Last ran on The Washington Post in the 11/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Abbott Laboratories and its subsidiaries.
Video
Last ran on TheStreet, Inc. on 11/1/2024.
TV
Last ran on FYI (formerly Biography Channel) on 11/16/2024.
Print
Last ran on The Washington Post in the 11/2024 issue.
Video
Last ran on TheStreet, Inc. on 11/1/2024.
TV
Last ran on FYI (formerly Biography Channel) on 11/16/2024.
Print
Last ran on The Washington Post in the 11/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Abbott Laboratories Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Abbott Laboratories recently bought a Video digital ad. See which other premium units they bought.
- Abbott Laboratories recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Abbott Laboratories recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 14 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Abbott Laboratories Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Abbott Laboratories recently bought a Video digital ad. See which other premium units they bought.
- Abbott Laboratories recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Abbott Laboratories recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 14 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Abbott Laboratories launched campaigns supporting 9 new product lines in the last twelve months, including Abbott Ultreon 2.0 .
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Abbott Laboratories launched campaigns supporting 9 new product lines in the last twelve months, including Abbott Ultreon 2.0 .