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  • Media Spend
  • New Product Launches

AbbVie spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AbbVie launched and advertised 17 new products in the past twelve months.

We have 45 people on file in marketing roles at AbbVie, and 5 at their agencies.

Summary


AbbVie spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AbbVie launched and advertised 17 new products in the past twelve months.

We have 45 people on file in marketing roles at AbbVie, and 5 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 50 decision makers for you to contact at AbbVie, including Executives, Strategists, Media Buyers and Agency contacts.


Heidi S.
Vice President, Loyalty Programs & Field Marketing

Patty R.
Media Director

Krystal B.
Director, International Public Affairs, Specialty Care

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 50 decision makers for you to contact at AbbVie, including Executives, Strategists, Media Buyers and Agency contacts.


Heidi S.
Vice President, Loyalty Programs & Field Marketing

Patty R.
Media Director

Krystal B.
Director, International Public Affairs, Specialty Care

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AbbVie and its subsidiaries.
Display
Display
Last ran on WebMD: Healthy Pets on 2/1/2024.
TV
TV
Last ran on CMT on 2/24/2024.
Print
Print
Last ran on National Post in the 02/2024 issue.
Display
Display
Last ran on WebMD: Healthy Pets on 2/1/2024.
TV
TV
Last ran on CMT on 2/24/2024.
Print
Print
Last ran on National Post in the 02/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AbbVie and its subsidiaries.
Display
Display
Last ran on WebMD: Healthy Pets on 2/1/2024.
TV
TV
Last ran on CMT on 2/24/2024.
Print
Print
Last ran on National Post in the 02/2024 issue.
Display
Display
Last ran on WebMD: Healthy Pets on 2/1/2024.
TV
TV
Last ran on CMT on 2/24/2024.
Print
Print
Last ran on National Post in the 02/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AbbVie Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AbbVie Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,619 new product launches overall.
AbbVie campaigns first seen Jun 2023.
AbbVie launched campaigns supporting 17 new product lines in the last twelve months, including Rinvoq (Crohn's Disease).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,619 new product launches overall.
AbbVie campaigns first seen Jun 2023.
AbbVie launched campaigns supporting 17 new product lines in the last twelve months, including Rinvoq (Crohn's Disease).