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  • Media Spend
  • New Product Launches

AbbVie spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AbbVie launched and advertised 24 new products in the past twelve months.

We have 27 people on file in marketing roles at AbbVie, and 13 at their agencies.

Summary


AbbVie spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AbbVie launched and advertised 24 new products in the past twelve months.

We have 27 people on file in marketing roles at AbbVie, and 13 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 40 decision makers for you to contact at AbbVie, including Executives, Strategists, Media Buyers and Agency contacts.


Heidi S.
Associate Vice President of Integrated Marketing and Promotions

Abby D.
Vice President and Media Director of National TV Investment

Leslie T.
Director II, R and D Digital and Data Strategy

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 40 decision makers for you to contact at AbbVie, including Executives, Strategists, Media Buyers and Agency contacts.


Heidi S.
Associate Vice President of Integrated Marketing and Promotions

Abby D.
Vice President and Media Director of National TV Investment

Leslie T.
Director II, R and D Digital and Data Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AbbVie and its subsidiaries.
Display
Display
Last ran on Best Life Online on 7/22/2021.
TV
TV
Last ran on Discovery Life on 7/24/2021.
Print
Print
Last ran on People in the 07/2021 issue.
Display
Display
Last ran on Best Life Online on 7/22/2021.
TV
TV
Last ran on Discovery Life on 7/24/2021.
Print
Print
Last ran on People in the 07/2021 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AbbVie and its subsidiaries.
Display
Display
Last ran on Best Life Online on 7/22/2021.
TV
TV
Last ran on Discovery Life on 7/24/2021.
Print
Print
Last ran on People in the 07/2021 issue.
Display
Display
Last ran on Best Life Online on 7/22/2021.
TV
TV
Last ran on Discovery Life on 7/24/2021.
Print
Print
Last ran on People in the 07/2021 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AbbVie Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AbbVie Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,930 new product launches overall.
AbbVie campaigns first seen Dec 2020.
AbbVie launched campaigns supporting 24 new product lines in the last twelve months, including Venclexta + Azacitidine.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,930 new product launches overall.
AbbVie campaigns first seen Dec 2020.
AbbVie launched campaigns supporting 24 new product lines in the last twelve months, including Venclexta + Azacitidine.