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  • New Product Launches

AbbVie spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AbbVie launched and advertised 19 new products in the past twelve months.

We have 47 people on file in marketing roles at AbbVie, and 7 at their agencies.

Summary


AbbVie spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AbbVie launched and advertised 19 new products in the past twelve months.

We have 47 people on file in marketing roles at AbbVie, and 7 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 54 decision makers for you to contact at AbbVie, including Executives, Strategists, Media Buyers and Agency contacts.


Judy Y.
Head of Media

Barrie S.
Vice President, Media

Heidi S.
Vice President, Loyalty Programs & Field Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 54 decision makers for you to contact at AbbVie, including Executives, Strategists, Media Buyers and Agency contacts.


Judy Y.
Head of Media

Barrie S.
Vice President, Media

Heidi S.
Vice President, Loyalty Programs & Field Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AbbVie and its subsidiaries.
Video
Video
Last ran on YouTube - Shelter/Home Channels on 11/1/2024.
TV
TV
Last ran on Food Network on 11/16/2024.
Print
Print
Last ran on Journal of Molecular Diagnostics in the 11/2024 issue.
Video
Video
Last ran on YouTube - Shelter/Home Channels on 11/1/2024.
TV
TV
Last ran on Food Network on 11/16/2024.
Print
Print
Last ran on Journal of Molecular Diagnostics in the 11/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AbbVie and its subsidiaries.
Video
Video
Last ran on YouTube - Shelter/Home Channels on 11/1/2024.
TV
TV
Last ran on Food Network on 11/16/2024.
Print
Print
Last ran on Journal of Molecular Diagnostics in the 11/2024 issue.
Video
Video
Last ran on YouTube - Shelter/Home Channels on 11/1/2024.
TV
TV
Last ran on Food Network on 11/16/2024.
Print
Print
Last ran on Journal of Molecular Diagnostics in the 11/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AbbVie Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AbbVie Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
AbbVie campaigns first seen Jul 2024.
AbbVie launched campaigns supporting 19 new product lines in the last twelve months, including Skyrizi (Ulcerative Colitis).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
AbbVie campaigns first seen Jul 2024.
AbbVie launched campaigns supporting 19 new product lines in the last twelve months, including Skyrizi (Ulcerative Colitis).