Abreva Advertiser Profile


Abreva
Cold Sore OTC Drug
184 Liberty Corner Road, Warren, NJ US 07059
(908) 293-4000

Abreva is part of GlaxoSmithKline, Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Abreva last advertised a new product in February, 2018.

We have 58 people on file in marketing roles at Abreva, and 20 at their agencies.

Summary


Abreva is part of GlaxoSmithKline, Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Abreva last advertised a new product in February, 2018.

We have 58 people on file in marketing roles at Abreva, and 20 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 78 decision makers for you to contact at Abreva, including Executives, Strategists, Media Buyers and Agency contacts.


Judy B.
Global Brand Leader, Excedrin and Legacy Brands

Erin H.
Senior Vice President, Media

Debbie W.
Global Marketing Director of Switch and Innovation

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 78 decision makers for you to contact at Abreva, including Executives, Strategists, Media Buyers and Agency contacts.


Judy B.
Global Brand Leader, Excedrin and Legacy Brands

Erin H.
Senior Vice President, Media

Debbie W.
Global Marketing Director of Switch and Innovation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Abreva and its subsidiaries.
Display
Display
Last ran on AllRecipes on 3/22/2019.
TV
TV
Last ran on Nick @ Nite on 3/18/2019.
Print
Print
Last ran on Newsday (Long Island) in the 06/2018 issue.
Display
Display
Last ran on AllRecipes on 3/22/2019.
TV
TV
Last ran on Nick @ Nite on 3/18/2019.
Print
Print
Last ran on Newsday (Long Island) in the 06/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Abreva and its subsidiaries.
Display
Display
Last ran on AllRecipes on 3/22/2019.
TV
TV
Last ran on Nick @ Nite on 3/18/2019.
Print
Print
Last ran on Newsday (Long Island) in the 06/2018 issue.
Display
Display
Last ran on AllRecipes on 3/22/2019.
TV
TV
Last ran on Nick @ Nite on 3/18/2019.
Print
Print
Last ran on Newsday (Long Island) in the 06/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Abreva Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Abreva Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Use MediaRadar to stay current on new product launches for Abreva.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Use MediaRadar to stay current on new product launches for Abreva.