Aleve Advertiser Profile


Aleve
Pain Management OTC Drug
100 Bayer Boulevard, Whippany, NJ US 07981
(862) 404-3000

Aleve is part of Bayer AG. They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Aleve launched and advertised 2 new products in the past twelve months.

We have 42 people on file in marketing roles at Aleve, and 15 at their agencies.

Summary


Aleve is part of Bayer AG. They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Aleve launched and advertised 2 new products in the past twelve months.

We have 42 people on file in marketing roles at Aleve, and 15 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 57 decision makers for you to contact at Aleve, including Executives, Strategists, Media Buyers and Agency contacts.


Mark S.
Chief Marketing Officer, North America

Matthew G.
Senior Partner, Group Account Director

Courtney K.
Associate Director of Integrated Multi-Channel Marketing, Bayer Women's Health

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 57 decision makers for you to contact at Aleve, including Executives, Strategists, Media Buyers and Agency contacts.


Mark S.
Chief Marketing Officer, North America

Matthew G.
Senior Partner, Group Account Director

Courtney K.
Associate Director of Integrated Multi-Channel Marketing, Bayer Women's Health

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Aleve and its subsidiaries.
Video
Video
Last ran on YouTube - PewDiePie on 11/10/2018.
TV
TV
Last ran on FYI (formerly Biography Channel) on 11/8/2018.
Print
Print
Last ran on Newsday in the 10/2018 issue.
Video
Video
Last ran on YouTube - PewDiePie on 11/10/2018.
TV
TV
Last ran on FYI (formerly Biography Channel) on 11/8/2018.
Print
Print
Last ran on Newsday in the 10/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Aleve and its subsidiaries.
Video
Video
Last ran on YouTube - PewDiePie on 11/10/2018.
TV
TV
Last ran on FYI (formerly Biography Channel) on 11/8/2018.
Print
Print
Last ran on Newsday in the 10/2018 issue.
Video
Video
Last ran on YouTube - PewDiePie on 11/10/2018.
TV
TV
Last ran on FYI (formerly Biography Channel) on 11/8/2018.
Print
Print
Last ran on Newsday in the 10/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Aleve Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Aleve Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Aleve campaigns first seen May 2018.
Aleve launched campaigns supporting 2 new product lines in the last twelve months, including Aleve Back & Muscle Pain.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Aleve campaigns first seen May 2018.
Aleve launched campaigns supporting 2 new product lines in the last twelve months, including Aleve Back & Muscle Pain.