Alka-Seltzer Advertiser Profile


Alka-Seltzer
Antacids OTC Drug
100 Bayer Boulevard, Whippany, NJ US 07981
(862) 404-3000

Alka-Seltzer is part of Bayer AG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Alka-Seltzer launched and advertised 2 new products in the past twelve months.

We have 33 people on file in marketing roles at Alka-Seltzer, and 15 at their agencies.

Summary


Alka-Seltzer is part of Bayer AG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Alka-Seltzer launched and advertised 2 new products in the past twelve months.

We have 33 people on file in marketing roles at Alka-Seltzer, and 15 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 48 decision makers for you to contact at Alka-Seltzer, including Executives, Strategists, Media Buyers and Agency contacts.


Mark S.
Chief Marketing Officer, North America

Thalia B.
Assistant Digital Media Planner

Samantha S.
Manager of Social Media United States

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 48 decision makers for you to contact at Alka-Seltzer, including Executives, Strategists, Media Buyers and Agency contacts.


Mark S.
Chief Marketing Officer, North America

Thalia B.
Assistant Digital Media Planner

Samantha S.
Manager of Social Media United States

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Alka-Seltzer and its subsidiaries.
Display
Display
Last ran on EURweb.com on 9/4/2019.
TV
TV
Last ran on ESPN on 4/1/2019.
Print
Print
Last ran on New York Daily News in the 08/2019 issue.
Display
Display
Last ran on EURweb.com on 9/4/2019.
TV
TV
Last ran on ESPN on 4/1/2019.
Print
Print
Last ran on New York Daily News in the 08/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Alka-Seltzer and its subsidiaries.
Display
Display
Last ran on EURweb.com on 9/4/2019.
TV
TV
Last ran on ESPN on 4/1/2019.
Print
Print
Last ran on New York Daily News in the 08/2019 issue.
Display
Display
Last ran on EURweb.com on 9/4/2019.
TV
TV
Last ran on ESPN on 4/1/2019.
Print
Print
Last ran on New York Daily News in the 08/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Alka-Seltzer Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Alka-Seltzer Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Alka-Seltzer campaigns first seen Mar 2019.
Alka-Seltzer launched campaigns supporting 2 new product lines in the last twelve months, including Alka-Seltzer Original.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Alka-Seltzer campaigns first seen Mar 2019.
Alka-Seltzer launched campaigns supporting 2 new product lines in the last twelve months, including Alka-Seltzer Original.