Alphabet Advertiser Profile


Alphabet
Technology Holding Company/Conglomerate
1600 Amphitheatre Parkway, Mountain View, CA US 94043
(650) 253-0000

Alphabet spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Alphabet launched and advertised 54 new products in the past twelve months.

We have 83 people on file in marketing roles at Alphabet, and 98 at their agencies.

Summary


Alphabet spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Alphabet launched and advertised 54 new products in the past twelve months.

We have 83 people on file in marketing roles at Alphabet, and 98 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 181 decision makers for you to contact at Alphabet, including Executives, Strategists, and Media Buyers.


Lorraine T.
Chief Marketing Officer

Michelle S.
Media Activation Manager

Kai C.
Head of Digital Media and Enterprise Partnerships

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 181 decision makers for you to contact at Alphabet, including Executives, Strategists, and Media Buyers.


Lorraine T.
Chief Marketing Officer

Michelle S.
Media Activation Manager

Kai C.
Head of Digital Media and Enterprise Partnerships

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Alphabet and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 5/16/2019.
Display
Display
Last ran on Government Executive on 6/21/2019.
TV
TV
Last ran on Adult Swim on 6/21/2019.
Snapchat
Snapchat
Last ran on Snapchat on 5/16/2019.
Display
Display
Last ran on Government Executive on 6/21/2019.
TV
TV
Last ran on Adult Swim on 6/21/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Alphabet and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 5/16/2019.
Display
Display
Last ran on Government Executive on 6/21/2019.
TV
TV
Last ran on Adult Swim on 6/21/2019.
Snapchat
Snapchat
Last ran on Snapchat on 5/16/2019.
Display
Display
Last ran on Government Executive on 6/21/2019.
TV
TV
Last ran on Adult Swim on 6/21/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Alphabet Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Alphabet Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,723 new product launches overall.
Alphabet campaigns first seen Mar 2019.
Alphabet launched campaigns supporting 54 new product lines in the last twelve months, including Google Spotlight Stories.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,723 new product launches overall.
Alphabet campaigns first seen Mar 2019.
Alphabet launched campaigns supporting 54 new product lines in the last twelve months, including Google Spotlight Stories.