Anthem Blue Cross and Blue Shield Advertiser Profile
Anthem Blue Cross and Blue Shield is part of:
Anthem Blue Cross and Blue Shield is part of Elevance Health, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Anthem Blue Cross and Blue Shield launched and advertised 5 new products in the past twelve months.
We have 11 people on file in marketing roles at Anthem Blue Cross and Blue Shield, and 2 at their agencies.
We have 11 people on file in marketing roles at Anthem Blue Cross and Blue Shield, and 2 at their agencies.
Summary
Anthem Blue Cross and Blue Shield is part of Elevance Health, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Anthem Blue Cross and Blue Shield launched and advertised 5 new products in the past twelve months.
We have 11 people on file in marketing roles at Anthem Blue Cross and Blue Shield, and 2 at their agencies.
We have 11 people on file in marketing roles at Anthem Blue Cross and Blue Shield, and 2 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 13 decision makers for you to contact at Anthem Blue Cross and Blue Shield, including Executives, Strategists, Media Buyers and Agency contacts.
Lara C.
Staff Vice President, Marketing
Amanda B.
SVP, Client Experience & Leadership
Kathleen O.
Director, Marketing - Omnichannel Execution (Print and Translations)
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 13 decision makers for you to contact at Anthem Blue Cross and Blue Shield, including Executives, Strategists, Media Buyers and Agency contacts.
Lara C.
Staff Vice President, Marketing
Amanda B.
SVP, Client Experience & Leadership
Kathleen O.
Director, Marketing - Omnichannel Execution (Print and Translations)
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Anthem Blue Cross and Blue Shield and its subsidiaries.
Mobile
Last ran on Analytics Insight on 3/1/2025.
TV
Last ran on CBS on 3/21/2025.
Print
Last ran on Georgia Trend in the 01/2025 issue.
Mobile
Last ran on Analytics Insight on 3/1/2025.
TV
Last ran on CBS on 3/21/2025.
Print
Last ran on Georgia Trend in the 01/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Anthem Blue Cross and Blue Shield and its subsidiaries.
Mobile
Last ran on Analytics Insight on 3/1/2025.
TV
Last ran on CBS on 3/21/2025.
Print
Last ran on Georgia Trend in the 01/2025 issue.
Mobile
Last ran on Analytics Insight on 3/1/2025.
TV
Last ran on CBS on 3/21/2025.
Print
Last ran on Georgia Trend in the 01/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Anthem Blue Cross and Blue Shield Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Anthem Blue Cross and Blue Shield recently bought a Video digital ad. See which other premium units they bought.
- Anthem Blue Cross and Blue Shield recently placed a direct ad on www.crainsnewyork.com. See where else they recently placed direct ads.
- Anthem Blue Cross and Blue Shield recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Anthem Blue Cross and Blue Shield Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Anthem Blue Cross and Blue Shield recently bought a Video digital ad. See which other premium units they bought.
- Anthem Blue Cross and Blue Shield recently placed a direct ad on www.crainsnewyork.com. See where else they recently placed direct ads.
- Anthem Blue Cross and Blue Shield recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Anthem Blue Cross and Blue Shield launched campaigns supporting 5 new product lines in the last twelve months, including HealthKeepers General Advertisement.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Anthem Blue Cross and Blue Shield launched campaigns supporting 5 new product lines in the last twelve months, including HealthKeepers General Advertisement.