Anthem Blue Cross and Blue Shield Advertiser Profile


Anthem Blue Cross and Blue Shield
Health Insurance
220 Virginia Avenue, Indianapolis, IN US 46204
(317) 488-6000
Anthem Blue Cross and Blue Shield is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Anthem Blue Cross and Blue Shield is part of Elevance Health, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Anthem Blue Cross and Blue Shield launched and advertised 2 new products in the past twelve months.

We have 15 people on file in marketing roles at Anthem Blue Cross and Blue Shield, and 1 at their agency.

Summary


Anthem Blue Cross and Blue Shield is part of Elevance Health, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Anthem Blue Cross and Blue Shield launched and advertised 2 new products in the past twelve months.

We have 15 people on file in marketing roles at Anthem Blue Cross and Blue Shield, and 1 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 16 decision makers for you to contact at Anthem Blue Cross and Blue Shield, including Executives, Strategists, Media Buyers and Agency contacts.


Lara C.
Staff Vice President, Marketing

Amanda B.
VP, Client Experience & Leadership

Julie I.
Director of Marketing, CarelonRx

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 16 decision makers for you to contact at Anthem Blue Cross and Blue Shield, including Executives, Strategists, Media Buyers and Agency contacts.


Lara C.
Staff Vice President, Marketing

Amanda B.
VP, Client Experience & Leadership

Julie I.
Director of Marketing, CarelonRx

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Anthem Blue Cross and Blue Shield and its subsidiaries.
Video
Video
Last ran on YouTube - Parenting & Family Channels on 6/1/2024.
TV
TV
Last ran on CW on 6/14/2024.
Print
Print
Last ran on The Virginian Pilot in the 05/2024 issue.
Video
Video
Last ran on YouTube - Parenting & Family Channels on 6/1/2024.
TV
TV
Last ran on CW on 6/14/2024.
Print
Print
Last ran on The Virginian Pilot in the 05/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Anthem Blue Cross and Blue Shield and its subsidiaries.
Video
Video
Last ran on YouTube - Parenting & Family Channels on 6/1/2024.
TV
TV
Last ran on CW on 6/14/2024.
Print
Print
Last ran on The Virginian Pilot in the 05/2024 issue.
Video
Video
Last ran on YouTube - Parenting & Family Channels on 6/1/2024.
TV
TV
Last ran on CW on 6/14/2024.
Print
Print
Last ran on The Virginian Pilot in the 05/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Anthem Blue Cross and Blue Shield Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Anthem Blue Cross and Blue Shield Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,398 new product launches overall.
Anthem Blue Cross and Blue Shield campaigns first seen Oct 2023.
Anthem Blue Cross and Blue Shield launched campaigns supporting 2 new product lines in the last twelve months, including Anthem BlueCross BlueShield (Corporate).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,398 new product launches overall.
Anthem Blue Cross and Blue Shield campaigns first seen Oct 2023.
Anthem Blue Cross and Blue Shield launched campaigns supporting 2 new product lines in the last twelve months, including Anthem BlueCross BlueShield (Corporate).