Arm & Hammer Advertiser Profile


Arm & Hammer
Consumer Packaged Goods (CPG)
500 Charles Ewing Blvd., Princeton South Corporate Center, Ewing, NJ US 08628
(609) 806-1200
Arm & Hammer is part of:

Arm & Hammer is part of Church & Dwight Co., Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Arm & Hammer launched and advertised 6 new products in the past twelve months.

We have 23 people on file in marketing roles at Arm & Hammer, and 15 at their agencies.

Summary


Arm & Hammer is part of Church & Dwight Co., Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Arm & Hammer launched and advertised 6 new products in the past twelve months.

We have 23 people on file in marketing roles at Arm & Hammer, and 15 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 38 decision makers for you to contact at Arm & Hammer, including Executives, Strategists, Media Buyers and Agency contacts.


Britta B.
Executive Vice President and Chief Marketing Officer

Donna R.
Senior Partner, Group Planning Director

Dan B.
Vice President of Consumer Engagement

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 38 decision makers for you to contact at Arm & Hammer, including Executives, Strategists, Media Buyers and Agency contacts.


Britta B.
Executive Vice President and Chief Marketing Officer

Donna R.
Senior Partner, Group Planning Director

Dan B.
Vice President of Consumer Engagement

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Arm & Hammer and its subsidiaries.
Mobile
Mobile
Last ran on Baking & Snack on 8/16/2019.
TV
TV
Last ran on Travel Channel on 8/16/2019.
Print
Print
Last ran on Us Weekly in the 08/2019 issue.
Mobile
Mobile
Last ran on Baking & Snack on 8/16/2019.
TV
TV
Last ran on Travel Channel on 8/16/2019.
Print
Print
Last ran on Us Weekly in the 08/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Arm & Hammer and its subsidiaries.
Mobile
Mobile
Last ran on Baking & Snack on 8/16/2019.
TV
TV
Last ran on Travel Channel on 8/16/2019.
Print
Print
Last ran on Us Weekly in the 08/2019 issue.
Mobile
Mobile
Last ran on Baking & Snack on 8/16/2019.
TV
TV
Last ran on Travel Channel on 8/16/2019.
Print
Print
Last ran on Us Weekly in the 08/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Arm & Hammer Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Arm & Hammer Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,540 new product launches overall.
Arm & Hammer campaigns first seen Jan 2019.
Arm & Hammer launched campaigns supporting 6 new product lines in the last twelve months, including Arm & Hammer Fabric Care.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,540 new product launches overall.
Arm & Hammer campaigns first seen Jan 2019.
Arm & Hammer launched campaigns supporting 6 new product lines in the last twelve months, including Arm & Hammer Fabric Care.