Arm & Hammer Advertiser Profile


Arm & Hammer
Consumer Packaged Goods (CPG)
500 Charles Ewing Blvd., Princeton South Corporate Center, Ewing, NJ US 08628
(609) 806-1200

Arm & Hammer is part of Church & Dwight Co., Inc.. They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Arm & Hammer launched and advertised 4 new products in the past twelve months.

We have 15 people on file in marketing roles at Arm & Hammer, and 15 at their agencies.

Summary


Arm & Hammer is part of Church & Dwight Co., Inc.. They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Arm & Hammer launched and advertised 4 new products in the past twelve months.

We have 15 people on file in marketing roles at Arm & Hammer, and 15 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at Arm & Hammer, including Executives, Strategists, Media Buyers and Agency contacts.


Matthew F.
Chief Executive Officer

Megan R.
Media Planner

Dan B.
Vice President of Consumer Engagement

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at Arm & Hammer, including Executives, Strategists, Media Buyers and Agency contacts.


Matthew F.
Chief Executive Officer

Megan R.
Media Planner

Dan B.
Vice President of Consumer Engagement

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Arm & Hammer and its subsidiaries.
Display
Display
Last ran on Danbury News Times on 11/9/2018.
TV
TV
Last ran on Oxygen on 11/8/2018.
Print
Print
Last ran on Essence in the 11/2018 issue.
Display
Display
Last ran on Danbury News Times on 11/9/2018.
TV
TV
Last ran on Oxygen on 11/8/2018.
Print
Print
Last ran on Essence in the 11/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Arm & Hammer and its subsidiaries.
Display
Display
Last ran on Danbury News Times on 11/9/2018.
TV
TV
Last ran on Oxygen on 11/8/2018.
Print
Print
Last ran on Essence in the 11/2018 issue.
Display
Display
Last ran on Danbury News Times on 11/9/2018.
TV
TV
Last ran on Oxygen on 11/8/2018.
Print
Print
Last ran on Essence in the 11/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Arm & Hammer Advertising Spend:
OVER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Arm & Hammer Advertising Spend:
OVER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Arm & Hammer campaigns first seen May 2018.
Arm & Hammer launched campaigns supporting 4 new product lines in the last twelve months, including Arm & Hammer Laundry.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Arm & Hammer campaigns first seen May 2018.
Arm & Hammer launched campaigns supporting 4 new product lines in the last twelve months, including Arm & Hammer Laundry.