AutoTrader Advertiser Profile


MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

AutoTrader is part of Cox Enterprises, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AutoTrader launched and advertised 1 new product in the past twelve months.

We have 10 people on file in marketing roles at AutoTrader, and 2 at their agency.

Summary


AutoTrader is part of Cox Enterprises, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. AutoTrader launched and advertised 1 new product in the past twelve months.

We have 10 people on file in marketing roles at AutoTrader, and 2 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 12 decision makers for you to contact at AutoTrader, including Executives, Strategists, Media Buyers and Agency contacts.


Ken K.
Executive Vice President and Chief Marketing Officer

Michelle L.
Supervisor

Samantha H.
Senior Manager of Digital Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 12 decision makers for you to contact at AutoTrader, including Executives, Strategists, Media Buyers and Agency contacts.


Ken K.
Executive Vice President and Chief Marketing Officer

Michelle L.
Supervisor

Samantha H.
Senior Manager of Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AutoTrader and its subsidiaries.
Display
Display
Last ran on Modern Dog on 10/10/2021.
TV
TV
Last ran on USA Network on 10/16/2021.
Print
Print
Last ran on Dallas Business Journal in the 10/2021 issue.
Display
Display
Last ran on Modern Dog on 10/10/2021.
TV
TV
Last ran on USA Network on 10/16/2021.
Print
Print
Last ran on Dallas Business Journal in the 10/2021 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AutoTrader and its subsidiaries.
Display
Display
Last ran on Modern Dog on 10/10/2021.
TV
TV
Last ran on USA Network on 10/16/2021.
Print
Print
Last ran on Dallas Business Journal in the 10/2021 issue.
Display
Display
Last ran on Modern Dog on 10/10/2021.
TV
TV
Last ran on USA Network on 10/16/2021.
Print
Print
Last ran on Dallas Business Journal in the 10/2021 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AutoTrader Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AutoTrader Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 36,015 new product launches overall.
AutoTrader campaigns first seen Aug 2021.
AutoTrader launched a campaign supporting 1 new product line in the last twelve months, AutoTrader.com Mobile App.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 36,015 new product launches overall.
AutoTrader campaigns first seen Aug 2021.
AutoTrader launched a campaign supporting 1 new product line in the last twelve months, AutoTrader.com Mobile App.