AXE Advertiser Profile


AXE
Toiletries & Cosmetics
800 Sylvan Avenue, Englewood Cliffs, NJ US 07632
(201) 894-4000
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

AXE is part of Unilever PLC. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. AXE launched and advertised 5 new products in the past twelve months.

We have 64 people on file in marketing roles at AXE, and 28 at their agencies.

Summary


AXE is part of Unilever PLC. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. AXE launched and advertised 5 new products in the past twelve months.

We have 64 people on file in marketing roles at AXE, and 28 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 92 decision makers for you to contact at AXE, including Executives, Strategists, Media Buyers and Agency contacts.


Esi B.
Executive Vice President and Chief Operating Officer, North America Beauty and Personal Care @ Unilever

Cynthia L.
Partner Director, Digital Investment & Ecommerce

Elisa G.
Engagement & Digital Senior Brand Manager | Dove Hair

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 92 decision makers for you to contact at AXE, including Executives, Strategists, Media Buyers and Agency contacts.


Esi B.
Executive Vice President and Chief Operating Officer, North America Beauty and Personal Care @ Unilever

Cynthia L.
Partner Director, Digital Investment & Ecommerce

Elisa G.
Engagement & Digital Senior Brand Manager | Dove Hair

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AXE and its subsidiaries.
Display
Display
Last ran on Target on 5/13/2022.
TV
TV
Last ran on TNT on 5/14/2022.
Print
Print
Last ran on Chicago Tribune in the 04/2022 issue.
Display
Display
Last ran on Target on 5/13/2022.
TV
TV
Last ran on TNT on 5/14/2022.
Print
Print
Last ran on Chicago Tribune in the 04/2022 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by AXE and its subsidiaries.
Display
Display
Last ran on Target on 5/13/2022.
TV
TV
Last ran on TNT on 5/14/2022.
Print
Print
Last ran on Chicago Tribune in the 04/2022 issue.
Display
Display
Last ran on Target on 5/13/2022.
TV
TV
Last ran on TNT on 5/14/2022.
Print
Print
Last ran on Chicago Tribune in the 04/2022 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AXE Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
AXE Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 40,123 new product launches overall.
AXE campaigns first seen May 2021.
AXE launched campaigns supporting 5 new product lines in the last twelve months, including Axe Cool Ocean Deodorant Body Spray with Essential Oils.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 40,123 new product launches overall.
AXE campaigns first seen May 2021.
AXE launched campaigns supporting 5 new product lines in the last twelve months, including Axe Cool Ocean Deodorant Body Spray with Essential Oils.