Baileys Advertiser Profile
Baileys is part of:
Baileys is part of Diageo Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Baileys launched and advertised 4 new products in the past twelve months.
We have 205 people on file in marketing roles at Baileys, and 6 at their agencies.
We have 205 people on file in marketing roles at Baileys, and 6 at their agencies.
Summary
Baileys is part of Diageo Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Baileys launched and advertised 4 new products in the past twelve months.
We have 205 people on file in marketing roles at Baileys, and 6 at their agencies.
We have 205 people on file in marketing roles at Baileys, and 6 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 211 decision makers for you to contact at Baileys, including Executives, Strategists, Media Buyers and Agency contacts.
Miriam V.
Executive Assistant To Chief Marketing Officer
Samantha M.
Supervisor, Media Planning
Mitchell L.
Paid Media Manager (Secondment)
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 211 decision makers for you to contact at Baileys, including Executives, Strategists, Media Buyers and Agency contacts.
Miriam V.
Executive Assistant To Chief Marketing Officer
Samantha M.
Supervisor, Media Planning
Mitchell L.
Paid Media Manager (Secondment)
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Baileys and its subsidiaries.
Display
Last ran on Pitchfork on 11/1/2025.
TV
Last ran on WE Network on 11/24/2025.
Print
Last ran on Horse & Hound in the 09/2025 issue.
Display
Last ran on Pitchfork on 11/1/2025.
TV
Last ran on WE Network on 11/24/2025.
Print
Last ran on Horse & Hound in the 09/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Baileys and its subsidiaries.
Display
Last ran on Pitchfork on 11/1/2025.
TV
Last ran on WE Network on 11/24/2025.
Print
Last ran on Horse & Hound in the 09/2025 issue.
Display
Last ran on Pitchfork on 11/1/2025.
TV
Last ran on WE Network on 11/24/2025.
Print
Last ran on Horse & Hound in the 09/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Baileys Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Baileys recently bought a Native digital ad. See which other premium units they bought.
- Baileys recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Baileys recently placed a programmatic ad on www.pitchfork.com/. In the last 12 months, they have partnered with DoubleClick and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Baileys Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Baileys recently bought a Native digital ad. See which other premium units they bought.
- Baileys recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Baileys recently placed a programmatic ad on www.pitchfork.com/. In the last 12 months, they have partnered with DoubleClick and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,122 new product launches overall.
Baileys launched campaigns supporting 4 new product lines in the last twelve months, including Baileys Coffee Toffee Non-Dairy Liqueur Made with Oat Milk.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,122 new product launches overall.
Baileys launched campaigns supporting 4 new product lines in the last twelve months, including Baileys Coffee Toffee Non-Dairy Liqueur Made with Oat Milk.