Bank of America Advertiser Profile


Bank of America
Bank Holding Company
100 North Tryon Street, Bank Of America Corporate Center, Charlotte, NC US 28255
(704) 386-5681

Bank of America spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Bank of America launched and advertised 25 new products in the past twelve months.

We have 22 people on file in marketing roles at Bank of America, and 77 at their agencies.

Summary


Bank of America spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Bank of America launched and advertised 25 new products in the past twelve months.

We have 22 people on file in marketing roles at Bank of America, and 77 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 99 decision makers for you to contact at Bank of America, including Executives, Strategists, Media Buyers and Agency contacts.


Meredith V.
Chief Marketing Officer

Dana S.
Senior Vice President and Director of Content Strategy

Maryann P.
Senior Vice President of Digital Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 99 decision makers for you to contact at Bank of America, including Executives, Strategists, Media Buyers and Agency contacts.


Meredith V.
Chief Marketing Officer

Dana S.
Senior Vice President and Director of Content Strategy

Maryann P.
Senior Vice President of Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bank of America and its subsidiaries.
Display
Display
Last ran on Cancer Nursing on 11/15/2019.
TV
TV
Last ran on Discovery on 11/11/2019.
Print
Print
Last ran on Sun-Sentinel in the 11/2019 issue.
Display
Display
Last ran on Cancer Nursing on 11/15/2019.
TV
TV
Last ran on Discovery on 11/11/2019.
Print
Print
Last ran on Sun-Sentinel in the 11/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bank of America and its subsidiaries.
Display
Display
Last ran on Cancer Nursing on 11/15/2019.
TV
TV
Last ran on Discovery on 11/11/2019.
Print
Print
Last ran on Sun-Sentinel in the 11/2019 issue.
Display
Display
Last ran on Cancer Nursing on 11/15/2019.
TV
TV
Last ran on Discovery on 11/11/2019.
Print
Print
Last ran on Sun-Sentinel in the 11/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bank of America Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bank of America Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,180 new product launches overall.
Bank of America campaigns first seen Apr 2019.
Bank of America launched campaigns supporting 25 new product lines in the last twelve months, including Bank of America Private Bank.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,180 new product launches overall.
Bank of America campaigns first seen Apr 2019.
Bank of America launched campaigns supporting 25 new product lines in the last twelve months, including Bank of America Private Bank.