Bank of America Advertiser Profile
Bank Holding Company
100 North Tryon Street, Bank Of America Corporate Center, Charlotte, NC US 28255
Bank of America spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bank of America launched and advertised 20 new products in the past twelve months.
We have 10 people on file in marketing roles at Bank of America, and 8 at their agencies.
We have 10 people on file in marketing roles at Bank of America, and 8 at their agencies.
Summary
Bank of America spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bank of America launched and advertised 20 new products in the past twelve months.
We have 10 people on file in marketing roles at Bank of America, and 8 at their agencies.
We have 10 people on file in marketing roles at Bank of America, and 8 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 18 decision makers for you to contact at Bank of America, including Executives, Strategists, Media Buyers and Agency contacts.
David T.
Managing Director, Chief Digital Officer and Chief Marketing Officer - Enterprise
Bank of America Team at Starcom Chicago G.
Caroline V.
Senior Vice President, Digital Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 18 decision makers for you to contact at Bank of America, including Executives, Strategists, Media Buyers and Agency contacts.
David T.
Managing Director, Chief Digital Officer and Chief Marketing Officer - Enterprise
Bank of America Team at Starcom Chicago G.
Caroline V.
Senior Vice President, Digital Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bank of America and its subsidiaries.
Display
Last ran on The American Quarter Horse Journal on 7/1/2024.
TV
Last ran on Bloomberg TV on 7/20/2024.
Print
Last ran on Financial Times (Europe) in the 07/2024 issue.
Display
Last ran on The American Quarter Horse Journal on 7/1/2024.
TV
Last ran on Bloomberg TV on 7/20/2024.
Print
Last ran on Financial Times (Europe) in the 07/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bank of America and its subsidiaries.
Display
Last ran on The American Quarter Horse Journal on 7/1/2024.
TV
Last ran on Bloomberg TV on 7/20/2024.
Print
Last ran on Financial Times (Europe) in the 07/2024 issue.
Display
Last ran on The American Quarter Horse Journal on 7/1/2024.
TV
Last ran on Bloomberg TV on 7/20/2024.
Print
Last ran on Financial Times (Europe) in the 07/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bank of America Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Bank of America recently bought a Primetime Ads (Broadcast/Major Cable Networks) TV ad. See which other premium units they bought.
- Bank of America recently placed a direct ad on www.reuters.com. See where else they recently placed direct ads.
- Bank of America recently placed a programmatic ad on www.cbsnews.com/. In the last 12 months, they have partnered with DoubleClick and 15 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bank of America Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Bank of America recently bought a Primetime Ads (Broadcast/Major Cable Networks) TV ad. See which other premium units they bought.
- Bank of America recently placed a direct ad on www.reuters.com. See where else they recently placed direct ads.
- Bank of America recently placed a programmatic ad on www.cbsnews.com/. In the last 12 months, they have partnered with DoubleClick and 15 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,873 new product launches overall.
Bank of America launched campaigns supporting 20 new product lines in the last twelve months, including Bank of America Better Money Habits Events.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,873 new product launches overall.
Bank of America launched campaigns supporting 20 new product lines in the last twelve months, including Bank of America Better Money Habits Events.