Bank of America Advertiser Profile


Bank of America
Bank Holding Company
100 North Tryon Street, Bank Of America Corporate Center, Charlotte, NC US 28255
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Bank of America spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Bank of America launched and advertised 19 new products in the past twelve months.

We have 9 people on file in marketing roles at Bank of America, and 7 at their agencies.

Summary


Bank of America spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Bank of America launched and advertised 19 new products in the past twelve months.

We have 9 people on file in marketing roles at Bank of America, and 7 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 16 decision makers for you to contact at Bank of America, including Executives, Strategists, Media Buyers and Agency contacts.


David T.
Managing Director, Chief Digital Officer and Chief Marketing Officer - Enterprise

Kathryn E.
Media Director, Local Investment for Bank of America

Caroline V.
Senior Vice President, Digital Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 16 decision makers for you to contact at Bank of America, including Executives, Strategists, Media Buyers and Agency contacts.


David T.
Managing Director, Chief Digital Officer and Chief Marketing Officer - Enterprise

Kathryn E.
Media Director, Local Investment for Bank of America

Caroline V.
Senior Vice President, Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bank of America and its subsidiaries.
Display
Display
Last ran on The American Quarter Horse Journal on 2/1/2024.
TV
TV
Last ran on MSNBC on 2/16/2024.
Print
Print
Last ran on Automotive News in the 02/2024 issue.
Display
Display
Last ran on The American Quarter Horse Journal on 2/1/2024.
TV
TV
Last ran on MSNBC on 2/16/2024.
Print
Print
Last ran on Automotive News in the 02/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bank of America and its subsidiaries.
Display
Display
Last ran on The American Quarter Horse Journal on 2/1/2024.
TV
TV
Last ran on MSNBC on 2/16/2024.
Print
Print
Last ran on Automotive News in the 02/2024 issue.
Display
Display
Last ran on The American Quarter Horse Journal on 2/1/2024.
TV
TV
Last ran on MSNBC on 2/16/2024.
Print
Print
Last ran on Automotive News in the 02/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bank of America Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bank of America Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,587 new product launches overall.
Bank of America campaigns first seen Sep 2023.
Bank of America launched campaigns supporting 19 new product lines in the last twelve months, including Bank of America Better Money Habits Events.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,587 new product launches overall.
Bank of America campaigns first seen Sep 2023.
Bank of America launched campaigns supporting 19 new product lines in the last twelve months, including Bank of America Better Money Habits Events.