Bank of America Advertiser Profile
Bank Holding Company
100 North Tryon Street, Bank Of America Corporate Center, Charlotte, NC US 28255
Bank of America spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Bank of America launched and advertised 8 new products in the past twelve months.
We have 11 people on file in marketing roles at Bank of America, and 13 at their agencies.
We have 11 people on file in marketing roles at Bank of America, and 13 at their agencies.
Summary
Bank of America spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Bank of America launched and advertised 8 new products in the past twelve months.
We have 11 people on file in marketing roles at Bank of America, and 13 at their agencies.
We have 11 people on file in marketing roles at Bank of America, and 13 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 24 decision makers for you to contact at Bank of America, including Executives, Strategists, Media Buyers and Agency contacts.
David T.
Managing Director, Chief Digital Officer and Chief Marketing Officer - Enterprise
Alison J.
Associate Director, Media Strategy
Elissa F.
Senior Vice President, Digital Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 24 decision makers for you to contact at Bank of America, including Executives, Strategists, Media Buyers and Agency contacts.
David T.
Managing Director, Chief Digital Officer and Chief Marketing Officer - Enterprise
Alison J.
Associate Director, Media Strategy
Elissa F.
Senior Vice President, Digital Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bank of America and its subsidiaries.
Display
Last ran on AAHA American Animal Hospital Association on 9/1/2023.
TV
Last ran on HGTV on 9/16/2023.
Print
Last ran on The Washington Post in the 09/2023 issue.
Display
Last ran on AAHA American Animal Hospital Association on 9/1/2023.
TV
Last ran on HGTV on 9/16/2023.
Print
Last ran on The Washington Post in the 09/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bank of America and its subsidiaries.
Display
Last ran on AAHA American Animal Hospital Association on 9/1/2023.
TV
Last ran on HGTV on 9/16/2023.
Print
Last ran on The Washington Post in the 09/2023 issue.
Display
Last ran on AAHA American Animal Hospital Association on 9/1/2023.
TV
Last ran on HGTV on 9/16/2023.
Print
Last ran on The Washington Post in the 09/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bank of America Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Bank of America recently placed a direct ad on www.aaha.org/. See where else they recently placed direct ads.
- Bank of America recently placed a programmatic ad on www.aqha.com/journal. In the last 12 months, they have partnered with DoubleClick and 24 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bank of America Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Bank of America recently placed a direct ad on www.aaha.org/. See where else they recently placed direct ads.
- Bank of America recently placed a programmatic ad on www.aqha.com/journal. In the last 12 months, they have partnered with DoubleClick and 24 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,825 new product launches overall.
Bank of America launched campaigns supporting 8 new product lines in the last twelve months, including Bank of America AQHA Cash Rewards Visa Signature Credit Card.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,825 new product launches overall.
Bank of America launched campaigns supporting 8 new product lines in the last twelve months, including Bank of America AQHA Cash Rewards Visa Signature Credit Card.