Barilla Advertiser Profile


Barilla
Pasta/Noodle
885 Sunset Ridge Rd., Northbrook, IL US 60062
(847) 405-7500
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Barilla is part of Barilla Group Holding S.p.A.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Barilla launched and advertised 1 new product in the past twelve months.

We have 10 people on file in marketing roles at Barilla, and 2 at their agency.

Summary


Barilla is part of Barilla Group Holding S.p.A.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Barilla launched and advertised 1 new product in the past twelve months.

We have 10 people on file in marketing roles at Barilla, and 2 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 12 decision makers for you to contact at Barilla, including Executives, Strategists, Media Buyers and Agency contacts.


Lisa T.
Associate Account Director

Alyssa L.
Digital Content Manager

Stephanie S.
Senior Associate Manager of Integrated Marketing Communications

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 12 decision makers for you to contact at Barilla, including Executives, Strategists, Media Buyers and Agency contacts.


Lisa T.
Associate Account Director

Alyssa L.
Digital Content Manager

Stephanie S.
Senior Associate Manager of Integrated Marketing Communications

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Barilla and its subsidiaries.
Display
Display
Last ran on Flavor & the Menu on 6/10/2021.
Print
Print
Last ran on FSR in the 06/2021 issue.
Display
Display
Last ran on Flavor & the Menu on 6/9/2021.
Display
Display
Last ran on Flavor & the Menu on 6/10/2021.
Print
Print
Last ran on FSR in the 06/2021 issue.
Display
Display
Last ran on Flavor & the Menu on 6/9/2021.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Barilla and its subsidiaries.
Display
Display
Last ran on Flavor & the Menu on 6/10/2021.
Print
Print
Last ran on FSR in the 06/2021 issue.
Display
Display
Last ran on Flavor & the Menu on 6/9/2021.
Display
Display
Last ran on Flavor & the Menu on 6/10/2021.
Print
Print
Last ran on FSR in the 06/2021 issue.
Display
Display
Last ran on Flavor & the Menu on 6/9/2021.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Barilla Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Barilla Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,723 new product launches overall.
Barilla campaigns first seen Jan 2021.
Barilla launched a campaign supporting 1 new product line in the last twelve months, Barilla Food Service (Corporate).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,723 new product launches overall.
Barilla campaigns first seen Jan 2021.
Barilla launched a campaign supporting 1 new product line in the last twelve months, Barilla Food Service (Corporate).