Bayer Advertiser Profile
Bayer spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bayer launched and advertised 76 new products in the past twelve months.
We have 39 people on file in marketing roles at Bayer, and 7 at their agencies.
We have 39 people on file in marketing roles at Bayer, and 7 at their agencies.
Summary
Bayer spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bayer launched and advertised 76 new products in the past twelve months.
We have 39 people on file in marketing roles at Bayer, and 7 at their agencies.
We have 39 people on file in marketing roles at Bayer, and 7 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 46 decision makers for you to contact at Bayer, including Executives, Strategists, Media Buyers and Agency contacts.
Samantha A.
Chief Marketing Officer
Montse B.
EVP, Group Account Director
Samantha S.
Deputy Director, U.S. Digital and Content Strategy
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 46 decision makers for you to contact at Bayer, including Executives, Strategists, Media Buyers and Agency contacts.
Samantha A.
Chief Marketing Officer
Montse B.
EVP, Group Account Director
Samantha S.
Deputy Director, U.S. Digital and Content Strategy
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bayer and its subsidiaries.
Snapchat
Last ran on Snapchat on 4/1/2024.
Native
Last ran on The Atlantic on 3/1/2025.
TV
Last ran on CBS on 3/29/2025.
Snapchat
Last ran on Snapchat on 4/1/2024.
Native
Last ran on The Atlantic on 3/1/2025.
TV
Last ran on CBS on 3/29/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bayer and its subsidiaries.
Snapchat
Last ran on Snapchat on 4/1/2024.
Native
Last ran on The Atlantic on 3/1/2025.
TV
Last ran on CBS on 3/29/2025.
Snapchat
Last ran on Snapchat on 4/1/2024.
Native
Last ran on The Atlantic on 3/1/2025.
TV
Last ran on CBS on 3/29/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bayer Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Bayer recently bought a Native digital ad. See which other premium units they bought.
- Bayer recently placed a direct ad on www.webmd.com/heartburn-gerd/default.htm. See where else they recently placed direct ads.
- Bayer recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 20 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bayer Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Bayer recently bought a Native digital ad. See which other premium units they bought.
- Bayer recently placed a direct ad on www.webmd.com/heartburn-gerd/default.htm. See where else they recently placed direct ads.
- Bayer recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 20 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Bayer launched campaigns supporting 76 new product lines in the last twelve months, including Iberogast Liquid Drops.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Bayer launched campaigns supporting 76 new product lines in the last twelve months, including Iberogast Liquid Drops.