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  • Media Spend
  • New Product Launches

Bayer spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bayer launched and advertised 36 new products in the past twelve months.

We have 33 people on file in marketing roles at Bayer, and 4 at their agencies.

Summary


Bayer spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bayer launched and advertised 36 new products in the past twelve months.

We have 33 people on file in marketing roles at Bayer, and 4 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at Bayer, including Executives, Strategists, Media Buyers and Agency contacts.


Jeff J.
Chief Marketing Officer, Bayer Consumer Health North America

Montse B.
EVP, Group Account Director

Karla S.
Head Of Marketing Digital Solutions

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at Bayer, including Executives, Strategists, Media Buyers and Agency contacts.


Jeff J.
Chief Marketing Officer, Bayer Consumer Health North America

Montse B.
EVP, Group Account Director

Karla S.
Head Of Marketing Digital Solutions

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bayer and its subsidiaries.
Display
Display
Last ran on HCP Live on 12/1/2023.
TV
TV
Last ran on Discovery on 12/9/2023.
Print
Print
Last ran on Potato Grower Magazine in the 12/2023 issue.
Display
Display
Last ran on HCP Live on 12/1/2023.
TV
TV
Last ran on Discovery on 12/9/2023.
Print
Print
Last ran on Potato Grower Magazine in the 12/2023 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bayer and its subsidiaries.
Display
Display
Last ran on HCP Live on 12/1/2023.
TV
TV
Last ran on Discovery on 12/9/2023.
Print
Print
Last ran on Potato Grower Magazine in the 12/2023 issue.
Display
Display
Last ran on HCP Live on 12/1/2023.
TV
TV
Last ran on Discovery on 12/9/2023.
Print
Print
Last ran on Potato Grower Magazine in the 12/2023 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bayer Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bayer Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,862 new product launches overall.
Bayer campaigns first seen Mar 2023.
Bayer launched campaigns supporting 36 new product lines in the last twelve months, including One A Day Prenatal Multivitamin.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,862 new product launches overall.
Bayer campaigns first seen Mar 2023.
Bayer launched campaigns supporting 36 new product lines in the last twelve months, including One A Day Prenatal Multivitamin.