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  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Bayer spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bayer launched and advertised 62 new products in the past twelve months.

We have 40 people on file in marketing roles at Bayer, and 16 at their agencies.

Summary


Bayer spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bayer launched and advertised 62 new products in the past twelve months.

We have 40 people on file in marketing roles at Bayer, and 16 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 58 decision makers for you to contact at Bayer, including Executives, Strategists, Media Buyers and Agency contacts.


Jeff J.
North America Chief Marketing Officer, Bayer Consumer Health

Francesca F.
Planner, Paid Media

Paul G.
Head of Digital Activation and Investment

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 58 decision makers for you to contact at Bayer, including Executives, Strategists, Media Buyers and Agency contacts.


Jeff J.
North America Chief Marketing Officer, Bayer Consumer Health

Francesca F.
Planner, Paid Media

Paul G.
Head of Digital Activation and Investment

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bayer and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 5/24/2020.
Display
Display
Last ran on Progressive Farmer (Iowa) on 10/23/2020.
TV
TV
Last ran on ESPN on 10/24/2020.
Snapchat
Snapchat
Last ran on Snapchat on 5/24/2020.
Display
Display
Last ran on Progressive Farmer (Iowa) on 10/23/2020.
TV
TV
Last ran on ESPN on 10/24/2020.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bayer and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 5/24/2020.
Display
Display
Last ran on Progressive Farmer (Iowa) on 10/23/2020.
TV
TV
Last ran on ESPN on 10/24/2020.
Snapchat
Snapchat
Last ran on Snapchat on 5/24/2020.
Display
Display
Last ran on Progressive Farmer (Iowa) on 10/23/2020.
TV
TV
Last ran on ESPN on 10/24/2020.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bayer Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bayer Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,739 new product launches overall.
Bayer campaigns first seen May 2020.
Bayer launched campaigns supporting 62 new product lines in the last twelve months, including Midol.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,739 new product launches overall.
Bayer campaigns first seen May 2020.
Bayer launched campaigns supporting 62 new product lines in the last twelve months, including Midol.