Benadryl Advertiser Profile


Benadryl
Allergy OTC Drug
7050 Camp Hill Road, Fort Washington, PA US 19034
(215) 273-7000

Benadryl is part of Johnson & Johnson. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Benadryl launched and advertised 6 new products in the past twelve months.

We have 34 people on file in marketing roles at Benadryl, and 78 at their agencies.

Summary


Benadryl is part of Johnson & Johnson. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Benadryl launched and advertised 6 new products in the past twelve months.

We have 34 people on file in marketing roles at Benadryl, and 78 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 112 decision makers for you to contact at Benadryl, including Executives, Strategists, Media Buyers and Agency contacts.


Alison L.
Global Chief Marketing Officer

Danielle V.
Senior Vice President and Client Business Partner

Matt K.
Senior Manager of Connected Commerce and Search, Total Brand Experience

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 112 decision makers for you to contact at Benadryl, including Executives, Strategists, Media Buyers and Agency contacts.


Alison L.
Global Chief Marketing Officer

Danielle V.
Senior Vice President and Client Business Partner

Matt K.
Senior Manager of Connected Commerce and Search, Total Brand Experience

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Benadryl and its subsidiaries.
Display
Display
Last ran on Wal-Mart on 1/4/2019.
Print
Print
Last ran on Chicago Tribune in the 11/2018 issue.
Display
Display
Last ran on WebMD: Heart Disease on 12/11/2018.
Display
Display
Last ran on Wal-Mart on 1/4/2019.
Print
Print
Last ran on Chicago Tribune in the 11/2018 issue.
Display
Display
Last ran on WebMD: Heart Disease on 12/11/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Benadryl and its subsidiaries.
Display
Display
Last ran on Wal-Mart on 1/4/2019.
Print
Print
Last ran on Chicago Tribune in the 11/2018 issue.
Display
Display
Last ran on WebMD: Heart Disease on 12/11/2018.
Display
Display
Last ran on Wal-Mart on 1/4/2019.
Print
Print
Last ran on Chicago Tribune in the 11/2018 issue.
Display
Display
Last ran on WebMD: Heart Disease on 12/11/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Benadryl Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Benadryl Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
Benadryl campaigns first seen Jan 2018.
Benadryl launched campaigns supporting 6 new product lines in the last twelve months, including Children's Benadryl Allergy.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
Benadryl campaigns first seen Jan 2018.
Benadryl launched campaigns supporting 6 new product lines in the last twelve months, including Children's Benadryl Allergy.