Bergdorf Goodman Advertiser Profile


Bergdorf Goodman
Department Store
754 Fifth Avenue, New York, NY US 10019
(212) 753-7300
Bergdorf Goodman is part of:

Bergdorf Goodman is part of The Neiman Marcus Group, LLC. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bergdorf Goodman launched and advertised 1 new product in the past twelve months.

We have 17 people on file in marketing roles at Bergdorf Goodman, and 1 at their agency.

Summary


Bergdorf Goodman is part of The Neiman Marcus Group, LLC. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bergdorf Goodman launched and advertised 1 new product in the past twelve months.

We have 17 people on file in marketing roles at Bergdorf Goodman, and 1 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at Bergdorf Goodman, including Executives, Strategists, Media Buyers and Agency contacts.


Mindy P.
Vice President of Marketing

Lindsay B.
Supervisor of Media Strategy

Jenni W.
Integrated Brand Marketing Director of Neiman Marcus and Horchow

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at Bergdorf Goodman, including Executives, Strategists, Media Buyers and Agency contacts.


Mindy P.
Vice President of Marketing

Lindsay B.
Supervisor of Media Strategy

Jenni W.
Integrated Brand Marketing Director of Neiman Marcus and Horchow

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bergdorf Goodman and its subsidiaries.
Display
Display
Last ran on Knit N' Style on 10/11/2019.
Print
Print
Last ran on The New York Times in the 10/2019 issue.
Display
Display
Last ran on Farm Net Services on 10/11/2019.
Display
Display
Last ran on Knit N' Style on 10/11/2019.
Print
Print
Last ran on The New York Times in the 10/2019 issue.
Display
Display
Last ran on Farm Net Services on 10/11/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Bergdorf Goodman and its subsidiaries.
Display
Display
Last ran on Knit N' Style on 10/11/2019.
Print
Print
Last ran on The New York Times in the 10/2019 issue.
Display
Display
Last ran on Farm Net Services on 10/11/2019.
Display
Display
Last ran on Knit N' Style on 10/11/2019.
Print
Print
Last ran on The New York Times in the 10/2019 issue.
Display
Display
Last ran on Farm Net Services on 10/11/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bergdorf Goodman Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Bergdorf Goodman Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,286 new product launches overall.
Bergdorf Goodman campaigns first seen Aug 2019.
Bergdorf Goodman launched a campaign supporting 1 new product line in the last twelve months, Bergdorf Goodman Fragrances.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,286 new product launches overall.
Bergdorf Goodman campaigns first seen Aug 2019.
Bergdorf Goodman launched a campaign supporting 1 new product line in the last twelve months, Bergdorf Goodman Fragrances.