BF Goodrich Advertiser Profile
Automotive Tire/Wheel
1 Parkway South, Greenville, SC US 29615
(864) 458-5000
BF Goodrich is part of:
BF Goodrich is part of Compagnie Generale des Etablissements Michelin SCA. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. BF Goodrich last advertised a new product in March, 2023.
We have 4 people on file in marketing roles at BF Goodrich, and 2 at their agencies.
We have 4 people on file in marketing roles at BF Goodrich, and 2 at their agencies.
Summary
BF Goodrich is part of Compagnie Generale des Etablissements Michelin SCA. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. BF Goodrich last advertised a new product in March, 2023.
We have 4 people on file in marketing roles at BF Goodrich, and 2 at their agencies.
We have 4 people on file in marketing roles at BF Goodrich, and 2 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at BF Goodrich, including Executives, Strategists, Media Buyers and Agency contacts.
Matthew C.
Senior Vice President Michelin's Automotive Regional Brands
Garrett M.
Paid Search Manager
Julie H.
Ethic, Compliance & Risk Specialist
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at BF Goodrich, including Executives, Strategists, Media Buyers and Agency contacts.
Matthew C.
Senior Vice President Michelin's Automotive Regional Brands
Garrett M.
Paid Search Manager
Julie H.
Ethic, Compliance & Risk Specialist
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BF Goodrich and its subsidiaries.
Display
Last ran on CorvetteForum on 4/1/2024.
Print
Last ran on Fast Company in the 10/2023 issue.
Video
Last ran on YouTube - Shelter/Home Channels on 3/1/2024.
Display
Last ran on CorvetteForum on 4/1/2024.
Print
Last ran on Fast Company in the 10/2023 issue.
Video
Last ran on YouTube - Shelter/Home Channels on 3/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BF Goodrich and its subsidiaries.
Display
Last ran on CorvetteForum on 4/1/2024.
Print
Last ran on Fast Company in the 10/2023 issue.
Video
Last ran on YouTube - Shelter/Home Channels on 3/1/2024.
Display
Last ran on CorvetteForum on 4/1/2024.
Print
Last ran on Fast Company in the 10/2023 issue.
Video
Last ran on YouTube - Shelter/Home Channels on 3/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BF Goodrich Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- BF Goodrich recently bought a Video digital ad. See which other premium units they bought.
- BF Goodrich recently placed a direct ad on www.samsclub.com/. See where else they recently placed direct ads.
- BF Goodrich recently placed a programmatic ad on www.corvetteforum.com. In the last 12 months, they have partnered with DoubleClick and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BF Goodrich Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- BF Goodrich recently bought a Video digital ad. See which other premium units they bought.
- BF Goodrich recently placed a direct ad on www.samsclub.com/. See where else they recently placed direct ads.
- BF Goodrich recently placed a programmatic ad on www.corvetteforum.com. In the last 12 months, they have partnered with DoubleClick and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Use MediaRadar to stay current on new product launches for BF Goodrich.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Use MediaRadar to stay current on new product launches for BF Goodrich.