BIC Group Advertiser Profile
BIC Group is part of:
BIC Group is part of Societe Bic. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. BIC Group last advertised a new product in November, 2022.
We have 7 people on file in marketing roles at BIC Group, and 2 at their agency.
We have 7 people on file in marketing roles at BIC Group, and 2 at their agency.
Summary
BIC Group is part of Societe Bic. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. BIC Group last advertised a new product in November, 2022.
We have 7 people on file in marketing roles at BIC Group, and 2 at their agency.
We have 7 people on file in marketing roles at BIC Group, and 2 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 9 decision makers for you to contact at BIC Group, including Executives, Strategists, Media Buyers and Agency contacts.
Colin S.
Head of Marketing
Lucy C.
Director of CPG Media
Andie P.
Director of Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 9 decision makers for you to contact at BIC Group, including Executives, Strategists, Media Buyers and Agency contacts.
Colin S.
Head of Marketing
Lucy C.
Director of CPG Media
Andie P.
Director of Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BIC Group and its subsidiaries.
Native
Last ran on Target on 12/1/2023.
TV
Last ran on Bravo on 6/7/2023.
Print
Last ran on CStore Decisions in the 12/2023 issue.
Native
Last ran on Target on 12/1/2023.
TV
Last ran on Bravo on 6/7/2023.
Print
Last ran on CStore Decisions in the 12/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BIC Group and its subsidiaries.
Native
Last ran on Target on 12/1/2023.
TV
Last ran on Bravo on 6/7/2023.
Print
Last ran on CStore Decisions in the 12/2023 issue.
Native
Last ran on Target on 12/1/2023.
TV
Last ran on Bravo on 6/7/2023.
Print
Last ran on CStore Decisions in the 12/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BIC Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- BIC Group recently bought a Native digital ad. See which other premium units they bought.
- BIC Group recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- BIC Group recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Google and 4 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BIC Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- BIC Group recently bought a Native digital ad. See which other premium units they bought.
- BIC Group recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- BIC Group recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Google and 4 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,862 new product launches overall.
Use MediaRadar to stay current on new product launches for BIC Group.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,862 new product launches overall.
Use MediaRadar to stay current on new product launches for BIC Group.