BIC Group Advertiser Profile
Home Office Supplies
One Bic Way, Suite 1, Shelton, CT US 06484-6299
(203) 783-2000
BIC Group is part of:
BIC Group is part of Societe Bic. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. BIC Group launched and advertised 5 new products in the past twelve months.
We have 4 people on file in marketing roles at BIC Group, and 3 at their agencies.
We have 4 people on file in marketing roles at BIC Group, and 3 at their agencies.
Summary
BIC Group is part of Societe Bic. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. BIC Group launched and advertised 5 new products in the past twelve months.
We have 4 people on file in marketing roles at BIC Group, and 3 at their agencies.
We have 4 people on file in marketing roles at BIC Group, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 7 decision makers for you to contact at BIC Group, including Executives, Strategists, Media Buyers and Agency contacts.
Jennifer F.
Account Supervisor
Brianna S.
Omnichannel Marketing Manager
Anna R.
Director & Chief of Staff - Skin Creative
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 7 decision makers for you to contact at BIC Group, including Executives, Strategists, Media Buyers and Agency contacts.
Jennifer F.
Account Supervisor
Brianna S.
Omnichannel Marketing Manager
Anna R.
Director & Chief of Staff - Skin Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BIC Group and its subsidiaries.
Snapchat
Last ran on Snapchat on 11/1/2024.
Video
Last ran on YouTube - Tech Channels on 3/1/2025.
TV
Last ran on Bravo on 4/30/2024.
Snapchat
Last ran on Snapchat on 11/1/2024.
Video
Last ran on YouTube - Tech Channels on 3/1/2025.
TV
Last ran on Bravo on 4/30/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BIC Group and its subsidiaries.
Snapchat
Last ran on Snapchat on 11/1/2024.
Video
Last ran on YouTube - Tech Channels on 3/1/2025.
TV
Last ran on Bravo on 4/30/2024.
Snapchat
Last ran on Snapchat on 11/1/2024.
Video
Last ran on YouTube - Tech Channels on 3/1/2025.
TV
Last ran on Bravo on 4/30/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BIC Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- BIC Group recently bought a Native digital ad. See which other premium units they bought.
- BIC Group recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- BIC Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BIC Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- BIC Group recently bought a Native digital ad. See which other premium units they bought.
- BIC Group recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- BIC Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
BIC Group launched campaigns supporting 5 new product lines in the last twelve months, including BiC Kids Multi.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
BIC Group launched campaigns supporting 5 new product lines in the last twelve months, including BiC Kids Multi.