Big Lots Advertiser Profile


Big Lots
Discount General Retailer
300 Phillipi Road, Columbus, OH US 43228-5311
(614) 278-6800
Big Lots is part of:

Big Lots spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Big Lots last advertised a new product in July, 2018.

We have 5 people on file in marketing roles at Big Lots, and 2 at their agency.

Summary


Big Lots spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Big Lots last advertised a new product in July, 2018.

We have 5 people on file in marketing roles at Big Lots, and 2 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Big Lots, including Executives, Strategists, Media Buyers and Agency contacts.


Becky Z.
Vice President of Marketing, Creative

Kayla L.
Supervisor of Integrated Media

Eric G.
Online Marketing and Search Engine Optimization Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Big Lots, including Executives, Strategists, Media Buyers and Agency contacts.


Becky Z.
Vice President of Marketing, Creative

Kayla L.
Supervisor of Integrated Media

Eric G.
Online Marketing and Search Engine Optimization Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Big Lots and its subsidiaries.
Display
Display
Last ran on Simply Recipes on 7/6/2019.
TV
TV
Last ran on Hallmark Movie on 7/7/2019.
Print
Print
Last ran on Chicago Tribune in the 07/2019 issue.
Display
Display
Last ran on Simply Recipes on 7/6/2019.
TV
TV
Last ran on Hallmark Movie on 7/7/2019.
Print
Print
Last ran on Chicago Tribune in the 07/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Big Lots and its subsidiaries.
Display
Display
Last ran on Simply Recipes on 7/6/2019.
TV
TV
Last ran on Hallmark Movie on 7/7/2019.
Print
Print
Last ran on Chicago Tribune in the 07/2019 issue.
Display
Display
Last ran on Simply Recipes on 7/6/2019.
TV
TV
Last ran on Hallmark Movie on 7/7/2019.
Print
Print
Last ran on Chicago Tribune in the 07/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Big Lots Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Big Lots Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,540 new product launches overall.
Use MediaRadar to stay current on new product launches for Big Lots.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,540 new product launches overall.
Use MediaRadar to stay current on new product launches for Big Lots.