Biogen Advertiser Profile
Pharmaceuticals & Supplements
225 Binney Street, Cambridge, MA US 02142
(781) 464-2000
Biogen spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Biogen launched and advertised 5 new products in the past twelve months.
We have 6 people on file in marketing roles at Biogen.
We have 6 people on file in marketing roles at Biogen.
Summary
Biogen spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Biogen launched and advertised 5 new products in the past twelve months.
We have 6 people on file in marketing roles at Biogen.
We have 6 people on file in marketing roles at Biogen.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at Biogen, including Executives, Strategists, Media Buyers and Agency contacts.
Melissa C.
Vice President and Head of Marketing-Depression
David S.
Head of Marketing Operations
Sundip R.
Vice President, Head of Marketing, Rare Disease
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at Biogen, including Executives, Strategists, Media Buyers and Agency contacts.
Melissa C.
Vice President and Head of Marketing-Depression
David S.
Head of Marketing Operations
Sundip R.
Vice President, Head of Marketing, Rare Disease
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Biogen and its subsidiaries.
Display
Last ran on American Journal of Managed Care on 1/1/2025.
TV
Last ran on Bloomberg TV on 7/4/2024.
Print
Last ran on The Boston Globe in the 11/2024 issue.
Display
Last ran on American Journal of Managed Care on 1/1/2025.
TV
Last ran on Bloomberg TV on 7/4/2024.
Print
Last ran on The Boston Globe in the 11/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Biogen and its subsidiaries.
Display
Last ran on American Journal of Managed Care on 1/1/2025.
TV
Last ran on Bloomberg TV on 7/4/2024.
Print
Last ran on The Boston Globe in the 11/2024 issue.
Display
Last ran on American Journal of Managed Care on 1/1/2025.
TV
Last ran on Bloomberg TV on 7/4/2024.
Print
Last ran on The Boston Globe in the 11/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Biogen Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Biogen recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- Biogen recently placed a direct ad on www.ophthalmologytimes.com. See where else they recently placed direct ads.
- Biogen recently placed a programmatic ad on www.managedhealthcareexecutive.com/formulary-watch. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Biogen Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Biogen recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- Biogen recently placed a direct ad on www.ophthalmologytimes.com. See where else they recently placed direct ads.
- Biogen recently placed a programmatic ad on www.managedhealthcareexecutive.com/formulary-watch. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,540 new product launches overall.
Biogen launched campaigns supporting 5 new product lines in the last twelve months, including insideALS.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,540 new product launches overall.
Biogen launched campaigns supporting 5 new product lines in the last twelve months, including insideALS.