Blue Buffalo Advertiser Profile



Blue Buffalo spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Blue Buffalo launched and advertised 3 new products in the past twelve months.

We have 12 people on file in marketing roles at Blue Buffalo, and 6 at their agencies.

Summary


Blue Buffalo spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Blue Buffalo launched and advertised 3 new products in the past twelve months.

We have 12 people on file in marketing roles at Blue Buffalo, and 6 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at Blue Buffalo, including Executives, Strategists, Media Buyers and Agency contacts.


Christopher L.
Associate Director, Digital Strategy and Planning

Alana S.
Media and Digital Marketing Coordinator

Kristen L.
Senior Ecommerce Channel Marketing Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at Blue Buffalo, including Executives, Strategists, Media Buyers and Agency contacts.


Christopher L.
Associate Director, Digital Strategy and Planning

Alana S.
Media and Digital Marketing Coordinator

Kristen L.
Senior Ecommerce Channel Marketing Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Blue Buffalo and its subsidiaries.
Display
Display
Last ran on Pet Product News on 3/22/2019.
TV
TV
Last ran on ION Television on 3/22/2019.
Print
Print
Last ran on People in the 03/2019 issue.
Display
Display
Last ran on Pet Product News on 3/22/2019.
TV
TV
Last ran on ION Television on 3/22/2019.
Print
Print
Last ran on People in the 03/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Blue Buffalo and its subsidiaries.
Display
Display
Last ran on Pet Product News on 3/22/2019.
TV
TV
Last ran on ION Television on 3/22/2019.
Print
Print
Last ran on People in the 03/2019 issue.
Display
Display
Last ran on Pet Product News on 3/22/2019.
TV
TV
Last ran on ION Television on 3/22/2019.
Print
Print
Last ran on People in the 03/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Blue Buffalo Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Blue Buffalo Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Blue Buffalo campaigns first seen Oct 2018.
Blue Buffalo launched campaigns supporting 3 new product lines in the last twelve months, including Blue Buffalo Cat Treats.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Blue Buffalo campaigns first seen Oct 2018.
Blue Buffalo launched campaigns supporting 3 new product lines in the last twelve months, including Blue Buffalo Cat Treats.