Blue Buffalo Advertiser Profile



Blue Buffalo is part of General Mills, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Blue Buffalo launched and advertised 5 new products in the past twelve months.

We have 52 people on file in marketing roles at Blue Buffalo, and 16 at their agencies.

Summary


Blue Buffalo is part of General Mills, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Blue Buffalo launched and advertised 5 new products in the past twelve months.

We have 52 people on file in marketing roles at Blue Buffalo, and 16 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 68 decision makers for you to contact at Blue Buffalo, including Executives, Strategists, Media Buyers and Agency contacts.


Brad H.
Chief Brand Officer

Chelsea S.
Manager

Alana S.
Assistant Manager, Digital Media and Analytics

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 68 decision makers for you to contact at Blue Buffalo, including Executives, Strategists, Media Buyers and Agency contacts.


Brad H.
Chief Brand Officer

Chelsea S.
Manager

Alana S.
Assistant Manager, Digital Media and Analytics

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Blue Buffalo and its subsidiaries.
Display
Display
Last ran on Eater on 10/17/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Print
Print
Last ran on Good Housekeeping in the 10/2019 issue.
Display
Display
Last ran on Eater on 10/17/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Print
Print
Last ran on Good Housekeeping in the 10/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Blue Buffalo and its subsidiaries.
Display
Display
Last ran on Eater on 10/17/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Print
Print
Last ran on Good Housekeeping in the 10/2019 issue.
Display
Display
Last ran on Eater on 10/17/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Print
Print
Last ran on Good Housekeeping in the 10/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Blue Buffalo Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Blue Buffalo Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Blue Buffalo campaigns first seen May 2019.
Blue Buffalo launched campaigns supporting 5 new product lines in the last twelve months, including Blue Treats for Dogs.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Blue Buffalo campaigns first seen May 2019.
Blue Buffalo launched campaigns supporting 5 new product lines in the last twelve months, including Blue Treats for Dogs.