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  • New Product Launches

Blue Buffalo is part of General Mills, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Blue Buffalo launched and advertised 3 new products in the past twelve months.

We have 41 people on file in marketing roles at Blue Buffalo, and 13 at their agencies.

Summary


Blue Buffalo is part of General Mills, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Blue Buffalo launched and advertised 3 new products in the past twelve months.

We have 41 people on file in marketing roles at Blue Buffalo, and 13 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 54 decision makers for you to contact at Blue Buffalo, including Executives, Strategists, Media Buyers and Agency contacts.


Doug M.
Disruptive Growth Officer & Interim Chief Marketing Officer

Shari S.
Managing Director of Senior Partner

Kristen .
Customer Marketing Lead, Pure Play eCommerce

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 54 decision makers for you to contact at Blue Buffalo, including Executives, Strategists, Media Buyers and Agency contacts.


Doug M.
Disruptive Growth Officer & Interim Chief Marketing Officer

Shari S.
Managing Director of Senior Partner

Kristen .
Customer Marketing Lead, Pure Play eCommerce

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Blue Buffalo and its subsidiaries.
Video
Video
Last ran on YouTube - Music Channels on 1/19/2022.
TV
TV
Last ran on Bravo on 1/22/2022.
Print
Print
Last ran on Newsday (Long Island) in the 01/2022 issue.
Video
Video
Last ran on YouTube - Music Channels on 1/19/2022.
TV
TV
Last ran on Bravo on 1/22/2022.
Print
Print
Last ran on Newsday (Long Island) in the 01/2022 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Blue Buffalo and its subsidiaries.
Video
Video
Last ran on YouTube - Music Channels on 1/19/2022.
TV
TV
Last ran on Bravo on 1/22/2022.
Print
Print
Last ran on Newsday (Long Island) in the 01/2022 issue.
Video
Video
Last ran on YouTube - Music Channels on 1/19/2022.
TV
TV
Last ran on Bravo on 1/22/2022.
Print
Print
Last ran on Newsday (Long Island) in the 01/2022 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Blue Buffalo Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Blue Buffalo Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 41,251 new product launches overall.
Blue Buffalo campaigns first seen Feb 2021.
Blue Buffalo launched campaigns supporting 3 new product lines in the last twelve months, including Blue Natural Veterinary Diet.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 41,251 new product launches overall.
Blue Buffalo campaigns first seen Feb 2021.
Blue Buffalo launched campaigns supporting 3 new product lines in the last twelve months, including Blue Natural Veterinary Diet.