Blue Buffalo Advertiser Profile
Blue Buffalo is part of General Mills, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Blue Buffalo launched and advertised 5 new products in the past twelve months.
We have 30 people on file in marketing roles at Blue Buffalo, and 6 at their agencies.
We have 30 people on file in marketing roles at Blue Buffalo, and 6 at their agencies.
Summary
Blue Buffalo is part of General Mills, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Blue Buffalo launched and advertised 5 new products in the past twelve months.
We have 30 people on file in marketing roles at Blue Buffalo, and 6 at their agencies.
We have 30 people on file in marketing roles at Blue Buffalo, and 6 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 36 decision makers for you to contact at Blue Buffalo, including Executives, Strategists, Media Buyers and Agency contacts.
Pavi B.
Sr. Digital Marketing Lead- SFMC
Christina R.
Manager, Paid Social
Courtney M.
Director of Digital Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 36 decision makers for you to contact at Blue Buffalo, including Executives, Strategists, Media Buyers and Agency contacts.
Pavi B.
Sr. Digital Marketing Lead- SFMC
Christina R.
Manager, Paid Social
Courtney M.
Director of Digital Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Blue Buffalo and its subsidiaries.
Video
Last ran on YouTube - Society & Culture Channels on 11/1/2024.
TV
Last ran on Food Network on 11/16/2024.
Print
Last ran on Us Weekly in the 11/2024 issue.
Video
Last ran on YouTube - Society & Culture Channels on 11/1/2024.
TV
Last ran on Food Network on 11/16/2024.
Print
Last ran on Us Weekly in the 11/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Blue Buffalo and its subsidiaries.
Video
Last ran on YouTube - Society & Culture Channels on 11/1/2024.
TV
Last ran on Food Network on 11/16/2024.
Print
Last ran on Us Weekly in the 11/2024 issue.
Video
Last ran on YouTube - Society & Culture Channels on 11/1/2024.
TV
Last ran on Food Network on 11/16/2024.
Print
Last ran on Us Weekly in the 11/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Blue Buffalo Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Blue Buffalo recently bought a Page Takeover digital ad. See which other premium units they bought.
- Blue Buffalo recently placed a direct ad on www.dvm360.com/. See where else they recently placed direct ads.
- Blue Buffalo recently placed a programmatic ad on www.youtube.com/movies. In the last 12 months, they have partnered with DoubleClick and 10 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Blue Buffalo Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Blue Buffalo recently bought a Page Takeover digital ad. See which other premium units they bought.
- Blue Buffalo recently placed a direct ad on www.dvm360.com/. See where else they recently placed direct ads.
- Blue Buffalo recently placed a programmatic ad on www.youtube.com/movies. In the last 12 months, they have partnered with DoubleClick and 10 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Blue Buffalo launched campaigns supporting 5 new product lines in the last twelve months, including Blue Buffalo Dog Food.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Blue Buffalo launched campaigns supporting 5 new product lines in the last twelve months, including Blue Buffalo Dog Food.