BMW Group Advertiser Profile


BMW Group
Automotive Group
300 Chestnut Ridge Road, Woodcliff Lake, NJ US 07677-7731
(201) 307-4000

BMW Group is part of Bayerische Motoren Werke AG. They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. BMW Group launched and advertised 17 new products in the past twelve months.

We have 10 people on file in marketing roles at BMW Group, and 33 at their agencies.

Summary


BMW Group is part of Bayerische Motoren Werke AG. They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. BMW Group launched and advertised 17 new products in the past twelve months.

We have 10 people on file in marketing roles at BMW Group, and 33 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 43 decision makers for you to contact at BMW Group, including Executives, Strategists, Media Buyers and Agency contacts.


Kevin W.
Head of Multicultural Marketing and Diversity and Inclusion Initiatives

Anthony R.
Vice President of Portfolio Management, BMW

Yifan (Danny) Z.
Digital Marketing Manager, MINI USA

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 43 decision makers for you to contact at BMW Group, including Executives, Strategists, Media Buyers and Agency contacts.


Kevin W.
Head of Multicultural Marketing and Diversity and Inclusion Initiatives

Anthony R.
Vice President of Portfolio Management, BMW

Yifan (Danny) Z.
Digital Marketing Manager, MINI USA

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BMW Group and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/29/2018.
Display
Display
Last ran on Bimmer on 11/16/2018.
TV
TV
Last ran on Cooking Channel on 11/15/2018.
Snapchat
Snapchat
Last ran on Snapchat on 3/29/2018.
Display
Display
Last ran on Bimmer on 11/16/2018.
TV
TV
Last ran on Cooking Channel on 11/15/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BMW Group and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/29/2018.
Display
Display
Last ran on Bimmer on 11/16/2018.
TV
TV
Last ran on Cooking Channel on 11/15/2018.
Snapchat
Snapchat
Last ran on Snapchat on 3/29/2018.
Display
Display
Last ran on Bimmer on 11/16/2018.
TV
TV
Last ran on Cooking Channel on 11/15/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BMW Group Advertising Spend:
OVER 100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BMW Group Advertising Spend:
OVER 100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 8,001 new product launches overall.
BMW Group campaigns first seen Dec 2017.
BMW Group launched campaigns supporting 17 new product lines in the last twelve months, including BMW X2.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 8,001 new product launches overall.
BMW Group campaigns first seen Dec 2017.
BMW Group launched campaigns supporting 17 new product lines in the last twelve months, including BMW X2.