BMW Group Advertiser Profile
Automotive Group
300 Chestnut Ridge Road, Woodcliff Lake, NJ US 07677-7731
(201) 307-4000
BMW Group is part of Bayerische Motoren Werke AG. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. BMW Group launched and advertised 3 new products in the past twelve months.
We have 7 people on file in marketing roles at BMW Group, and 9 at their agencies.
We have 7 people on file in marketing roles at BMW Group, and 9 at their agencies.
Summary
BMW Group is part of Bayerische Motoren Werke AG. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. BMW Group launched and advertised 3 new products in the past twelve months.
We have 7 people on file in marketing roles at BMW Group, and 9 at their agencies.
We have 7 people on file in marketing roles at BMW Group, and 9 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 16 decision makers for you to contact at BMW Group, including Executives, Strategists, Media Buyers and Agency contacts.
Trudy H.
BMW Motorrad Vice President Region Americas
Raymond W.
SVP, Client Business Partner
Pete H.
Head of Digital Innovations
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 16 decision makers for you to contact at BMW Group, including Executives, Strategists, Media Buyers and Agency contacts.
Trudy H.
BMW Motorrad Vice President Region Americas
Raymond W.
SVP, Client Business Partner
Pete H.
Head of Digital Innovations
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BMW Group and its subsidiaries.
Display
Last ran on Realtor.com on 5/1/2023.
TV
Last ran on ABC on 5/27/2023.
Print
Last ran on Roundel in the 05/2023 issue.
Display
Last ran on Realtor.com on 5/1/2023.
TV
Last ran on ABC on 5/27/2023.
Print
Last ran on Roundel in the 05/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by BMW Group and its subsidiaries.
Display
Last ran on Realtor.com on 5/1/2023.
TV
Last ran on ABC on 5/27/2023.
Print
Last ran on Roundel in the 05/2023 issue.
Display
Last ran on Realtor.com on 5/1/2023.
TV
Last ran on ABC on 5/27/2023.
Print
Last ran on Roundel in the 05/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BMW Group Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- BMW Group recently bought a Page Takeover digital ad. See which other premium units they bought.
- BMW Group recently placed a direct ad on www.theglobeandmail.com/. See where else they recently placed direct ads.
- BMW Group recently placed a programmatic ad on www.youtube.com/gaming. In the last 12 months, they have partnered with Youtube and 36 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
BMW Group Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- BMW Group recently bought a Page Takeover digital ad. See which other premium units they bought.
- BMW Group recently placed a direct ad on www.theglobeandmail.com/. See where else they recently placed direct ads.
- BMW Group recently placed a programmatic ad on www.youtube.com/gaming. In the last 12 months, they have partnered with Youtube and 36 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,712 new product launches overall.
BMW Group launched campaigns supporting 3 new product lines in the last twelve months, including BMW i4.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,712 new product launches overall.
BMW Group launched campaigns supporting 3 new product lines in the last twelve months, including BMW i4.