Boscov's Advertiser Profile


Boscov's
Department Store
4500 Perkiomen Avenue, Reading, PA US 19606
(610) 779-2000

Boscov's is part of Boscov's Investment Company, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Boscov's launched and advertised 4 new products in the past twelve months.

We have key contact information for decision makers at Boscov's.

Summary


Boscov's is part of Boscov's Investment Company, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Boscov's launched and advertised 4 new products in the past twelve months.

We have key contact information for decision makers at Boscov's.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have contact information for decision makers at Boscov's, including Executives, Strategists, Media Buyers and Agency contacts.


Jon H.
Senior Vice President of Direct Marketing

Michael N.
eCommerce Marketing Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have contact information for decision makers at Boscov's, including Executives, Strategists, Media Buyers and Agency contacts.


Jon H.
Senior Vice President of Direct Marketing

Michael N.
eCommerce Marketing Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Boscov's and its subsidiaries.
Display
Display
Last ran on The Morning Call on 6/10/2019.
TV
TV
Last ran on HGTV on 12/24/2018.
Print
Print
Last ran on The Philadelphia Inquirer in the 06/2019 issue.
Display
Display
Last ran on The Morning Call on 6/10/2019.
TV
TV
Last ran on HGTV on 12/24/2018.
Print
Print
Last ran on The Philadelphia Inquirer in the 06/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Boscov's and its subsidiaries.
Display
Display
Last ran on The Morning Call on 6/10/2019.
TV
TV
Last ran on HGTV on 12/24/2018.
Print
Print
Last ran on The Philadelphia Inquirer in the 06/2019 issue.
Display
Display
Last ran on The Morning Call on 6/10/2019.
TV
TV
Last ran on HGTV on 12/24/2018.
Print
Print
Last ran on The Philadelphia Inquirer in the 06/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Boscov's Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Boscov's Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Boscov's campaigns first seen Sep 2018.
Boscov's launched campaigns supporting 4 new product lines in the last twelve months, including Boscov's (Corporate).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Boscov's campaigns first seen Sep 2018.
Boscov's launched campaigns supporting 4 new product lines in the last twelve months, including Boscov's (Corporate).