Castrol Advertiser Profile
Automotive Lubricant/Motor Oil
150 West Warrenville Road, 603-1E, Naperville, IL US 60563
(973) 633-2200
Castrol is part of:
Castrol is part of BP Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Castrol launched and advertised 2 new products in the past twelve months.
We have 6 people on file in marketing roles at Castrol, and 4 at their agencies.
We have 6 people on file in marketing roles at Castrol, and 4 at their agencies.
Summary
Castrol is part of BP Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Castrol launched and advertised 2 new products in the past twelve months.
We have 6 people on file in marketing roles at Castrol, and 4 at their agencies.
We have 6 people on file in marketing roles at Castrol, and 4 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at Castrol, including Executives, Strategists, Media Buyers and Agency contacts.
Paul M.
Vice President Marketing & Origination
Eric D.
Senior Vice President, Executive Account Director
Rob K.
Digital Communications Manager
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at Castrol, including Executives, Strategists, Media Buyers and Agency contacts.
Paul M.
Vice President Marketing & Origination
Eric D.
Senior Vice President, Executive Account Director
Rob K.
Digital Communications Manager
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Castrol and its subsidiaries.
Native
Last ran on Super Street on 4/1/2024.
TV
Last ran on FYI (formerly Biography Channel) on 4/20/2024.
Print
Last ran on Oil & Gas Journal in the 04/2024 issue.
Native
Last ran on Super Street on 4/1/2024.
TV
Last ran on FYI (formerly Biography Channel) on 4/20/2024.
Print
Last ran on Oil & Gas Journal in the 04/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Castrol and its subsidiaries.
Native
Last ran on Super Street on 4/1/2024.
TV
Last ran on FYI (formerly Biography Channel) on 4/20/2024.
Print
Last ran on Oil & Gas Journal in the 04/2024 issue.
Native
Last ran on Super Street on 4/1/2024.
TV
Last ran on FYI (formerly Biography Channel) on 4/20/2024.
Print
Last ran on Oil & Gas Journal in the 04/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Castrol Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Castrol recently bought a Home Page Takeover digital ad. See which other premium units they bought.
- Castrol recently placed a direct ad on www.fourwheeler.com/off-road-magazine/. See where else they recently placed direct ads.
- Castrol recently placed a programmatic ad on www.upstreamonline.com/. In the last 12 months, they have partnered with Google and 7 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Castrol Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Castrol recently bought a Home Page Takeover digital ad. See which other premium units they bought.
- Castrol recently placed a direct ad on www.fourwheeler.com/off-road-magazine/. See where else they recently placed direct ads.
- Castrol recently placed a programmatic ad on www.upstreamonline.com/. In the last 12 months, they have partnered with Google and 7 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Castrol launched campaigns supporting 2 new product lines in the last twelve months, including Castrol Robotics.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Castrol launched campaigns supporting 2 new product lines in the last twelve months, including Castrol Robotics.