CBS Advertiser Profile


CBS
Media Group/Holding Company
51 W. 52Nd Street, New York, NY US 10019-6188
(212) 975-4321

CBS is part of National Amusements, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS launched and advertised 319 new products in the past twelve months.

We have 57 people on file in marketing roles at CBS, and 11 at their agencies.

Summary


CBS is part of National Amusements, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS launched and advertised 319 new products in the past twelve months.

We have 57 people on file in marketing roles at CBS, and 11 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 68 decision makers for you to contact at CBS, including Executives, Strategists, and Media Buyers.


Liz P.
Executive Vice President and Chief Marketing Officer

Zola P.
Supervisor

Irina F.
Director of Digital Marketing and Multi-Platform Content

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 68 decision makers for you to contact at CBS, including Executives, Strategists, and Media Buyers.


Liz P.
Executive Vice President and Chief Marketing Officer

Zola P.
Supervisor

Irina F.
Director of Digital Marketing and Multi-Platform Content

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/2/2019.
Native
Native
Last ran on Yahoo! Espanol on 7/19/2019.
TV
TV
Last ran on WE Network on 7/19/2019.
Snapchat
Snapchat
Last ran on Snapchat on 4/2/2019.
Native
Native
Last ran on Yahoo! Espanol on 7/19/2019.
TV
TV
Last ran on WE Network on 7/19/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/2/2019.
Native
Native
Last ran on Yahoo! Espanol on 7/19/2019.
TV
TV
Last ran on WE Network on 7/19/2019.
Snapchat
Snapchat
Last ran on Snapchat on 4/2/2019.
Native
Native
Last ran on Yahoo! Espanol on 7/19/2019.
TV
TV
Last ran on WE Network on 7/19/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
CBS campaigns first seen Mar 2019.
CBS launched campaigns supporting 319 new product lines in the last twelve months, including Escape at Dannemora (Showtime Networks).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
CBS campaigns first seen Mar 2019.
CBS launched campaigns supporting 319 new product lines in the last twelve months, including Escape at Dannemora (Showtime Networks).