CBS Entertainment Group Advertiser Profile
CBS Entertainment Group is part of:
CBS Entertainment Group is part of Paramount Global. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS Entertainment Group launched and advertised 60 new products in the past twelve months.
We have 9 people on file in marketing roles at CBS Entertainment Group, and 3 at their agencies.
We have 9 people on file in marketing roles at CBS Entertainment Group, and 3 at their agencies.
Summary
CBS Entertainment Group is part of Paramount Global. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS Entertainment Group launched and advertised 60 new products in the past twelve months.
We have 9 people on file in marketing roles at CBS Entertainment Group, and 3 at their agencies.
We have 9 people on file in marketing roles at CBS Entertainment Group, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 14 decision makers for you to contact at CBS Entertainment Group, including Executives, Strategists, Media Buyers and Agency contacts.
Sue F.
Vice President, Executive Director Corporate Marketing Simon & Schuster
Brian H.
Partner - Director Broadcast Traffic
Samuel P.
Senior Director, Program & Originals Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 14 decision makers for you to contact at CBS Entertainment Group, including Executives, Strategists, Media Buyers and Agency contacts.
Sue F.
Vice President, Executive Director Corporate Marketing Simon & Schuster
Brian H.
Partner - Director Broadcast Traffic
Samuel P.
Senior Director, Program & Originals Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS Entertainment Group and its subsidiaries.
Snapchat
Last ran on Snapchat on 10/27/2022.
Video
Last ran on YouTube - Health & Fitness Channels on 3/9/2023.
TV
Last ran on ABC on 3/9/2023.
Snapchat
Last ran on Snapchat on 10/27/2022.
Video
Last ran on YouTube - Health & Fitness Channels on 3/9/2023.
TV
Last ran on ABC on 3/9/2023.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS Entertainment Group and its subsidiaries.
Snapchat
Last ran on Snapchat on 10/27/2022.
Video
Last ran on YouTube - Health & Fitness Channels on 3/9/2023.
TV
Last ran on ABC on 3/9/2023.
Snapchat
Last ran on Snapchat on 10/27/2022.
Video
Last ran on YouTube - Health & Fitness Channels on 3/9/2023.
TV
Last ran on ABC on 3/9/2023.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Entertainment Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- CBS Entertainment Group recently placed a direct ad on www.boston.cbslocal.com. See where else they recently placed direct ads.
- CBS Entertainment Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 14 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Entertainment Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- CBS Entertainment Group recently placed a direct ad on www.boston.cbslocal.com. See where else they recently placed direct ads.
- CBS Entertainment Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 14 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,055 new product launches overall.
CBS Entertainment Group launched campaigns supporting 60 new product lines in the last twelve months, including The Real Love Boat (CBS Network).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,055 new product launches overall.
CBS Entertainment Group launched campaigns supporting 60 new product lines in the last twelve months, including The Real Love Boat (CBS Network).