CBS Entertainment Group Advertiser Profile
CBS Entertainment Group is part of:
CBS Entertainment Group is part of National Amusements, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS Entertainment Group launched and advertised 55 new products in the past twelve months.
We have 17 people on file in marketing roles at CBS Entertainment Group, and 3 at their agencies.
We have 17 people on file in marketing roles at CBS Entertainment Group, and 3 at their agencies.
Summary
CBS Entertainment Group is part of National Amusements, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS Entertainment Group launched and advertised 55 new products in the past twelve months.
We have 17 people on file in marketing roles at CBS Entertainment Group, and 3 at their agencies.
We have 17 people on file in marketing roles at CBS Entertainment Group, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 21 decision makers for you to contact at CBS Entertainment Group, including Executives, Strategists, Media Buyers and Agency contacts.
Matt G.
Vice President, Sports Marketing Strategy
Benjamin G.
Partner and Marketing Director
Anne B.
Senior Vice President, Trade Marketing & Communications, Paramount Advertising
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 21 decision makers for you to contact at CBS Entertainment Group, including Executives, Strategists, Media Buyers and Agency contacts.
Matt G.
Vice President, Sports Marketing Strategy
Benjamin G.
Partner and Marketing Director
Anne B.
Senior Vice President, Trade Marketing & Communications, Paramount Advertising
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS Entertainment Group and its subsidiaries.
Video
Last ran on CBS Connecticut on 10/1/2024.
TV
Last ran on Discovery on 10/19/2024.
Print
Last ran on TV Guide in the 10/2024 issue.
Video
Last ran on CBS Connecticut on 10/1/2024.
TV
Last ran on Discovery on 10/19/2024.
Print
Last ran on TV Guide in the 10/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS Entertainment Group and its subsidiaries.
Video
Last ran on CBS Connecticut on 10/1/2024.
TV
Last ran on Discovery on 10/19/2024.
Print
Last ran on TV Guide in the 10/2024 issue.
Video
Last ran on CBS Connecticut on 10/1/2024.
TV
Last ran on Discovery on 10/19/2024.
Print
Last ran on TV Guide in the 10/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Entertainment Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- CBS Entertainment Group recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- CBS Entertainment Group recently placed a direct ad on www.connecticut.cbslocal.com/. See where else they recently placed direct ads.
- CBS Entertainment Group recently placed a programmatic ad on www.cbsnews.com/miami/. In the last 12 months, they have partnered with Google and 14 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Entertainment Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- CBS Entertainment Group recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- CBS Entertainment Group recently placed a direct ad on www.connecticut.cbslocal.com/. See where else they recently placed direct ads.
- CBS Entertainment Group recently placed a programmatic ad on www.cbsnews.com/miami/. In the last 12 months, they have partnered with Google and 14 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,274 new product launches overall.
CBS Entertainment Group launched campaigns supporting 55 new product lines in the last twelve months, including Elsbeth (CBS Network).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,274 new product launches overall.
CBS Entertainment Group launched campaigns supporting 55 new product lines in the last twelve months, including Elsbeth (CBS Network).