CBS Interactive Advertiser Profile
Media Group/Holding Company
235 Second Street, San Francisco, CA US 94105
(415) 344-2000
CBS Interactive is part of:
CBS Interactive is part of Paramount Global. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS Interactive launched and advertised 35 new products in the past twelve months.
We have 7 people on file in marketing roles at CBS Interactive, and 2 at their agencies.
We have 7 people on file in marketing roles at CBS Interactive, and 2 at their agencies.
Summary
CBS Interactive is part of Paramount Global. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS Interactive launched and advertised 35 new products in the past twelve months.
We have 7 people on file in marketing roles at CBS Interactive, and 2 at their agencies.
We have 7 people on file in marketing roles at CBS Interactive, and 2 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at CBS Interactive, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa B.
Vice President Marketing
Philip C.
Director, Analytics
Tara B.
Sr. Director CBS News Digital Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 10 decision makers for you to contact at CBS Interactive, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa B.
Vice President Marketing
Philip C.
Director, Analytics
Tara B.
Sr. Director CBS News Digital Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS Interactive and its subsidiaries.
Video
Last ran on CBS Connecticut on 9/1/2023.
TV
Last ran on CBS on 9/13/2023.
Print
Last ran on USA Today in the 04/2023 issue.
Video
Last ran on CBS Connecticut on 9/1/2023.
TV
Last ran on CBS on 9/13/2023.
Print
Last ran on USA Today in the 04/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS Interactive and its subsidiaries.
Video
Last ran on CBS Connecticut on 9/1/2023.
TV
Last ran on CBS on 9/13/2023.
Print
Last ran on USA Today in the 04/2023 issue.
Video
Last ran on CBS Connecticut on 9/1/2023.
TV
Last ran on CBS on 9/13/2023.
Print
Last ran on USA Today in the 04/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Interactive Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- CBS Interactive recently placed a direct ad on www.independent.co.uk/us. See where else they recently placed direct ads.
- CBS Interactive recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 16 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Interactive Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- CBS Interactive recently placed a direct ad on www.independent.co.uk/us. See where else they recently placed direct ads.
- CBS Interactive recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 16 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,825 new product launches overall.
CBS Interactive launched campaigns supporting 35 new product lines in the last twelve months, including World Aquatics Diving World Cup (CBS Sports Network).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,825 new product launches overall.
CBS Interactive launched campaigns supporting 35 new product lines in the last twelve months, including World Aquatics Diving World Cup (CBS Sports Network).