CBS Interactive Advertiser Profile


CBS Interactive
Media Group/Holding Company
235 Second Street, San Francisco, CA US 94105
(415) 344-2000
CBS Interactive is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

CBS Interactive is part of Paramount Global. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS Interactive launched and advertised 48 new products in the past twelve months.

We have 8 people on file in marketing roles at CBS Interactive.

Summary


CBS Interactive is part of Paramount Global. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CBS Interactive launched and advertised 48 new products in the past twelve months.

We have 8 people on file in marketing roles at CBS Interactive.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 9 decision makers for you to contact at CBS Interactive, including Executives, Strategists, Media Buyers and Agency contacts.


Vanessa G.
Vice President, Program & Originals Marketing

Jesse H.
Senior Director, Integrated Media, Paramount Streaming

Samuel P.
Senior Director of Scripted Content, Global Franchise Management & Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 9 decision makers for you to contact at CBS Interactive, including Executives, Strategists, Media Buyers and Agency contacts.


Vanessa G.
Vice President, Program & Originals Marketing

Jesse H.
Senior Director, Integrated Media, Paramount Streaming

Samuel P.
Senior Director of Scripted Content, Global Franchise Management & Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS Interactive and its subsidiaries.
Video
Video
Last ran on CBS 3 Hartford (WFSB) on 9/29/2022.
TV
TV
Last ran on CBS Sports Network on 9/27/2022.
Print
Print
Last ran on USA Today in the 09/2022 issue.
Video
Video
Last ran on CBS 3 Hartford (WFSB) on 9/29/2022.
TV
TV
Last ran on CBS Sports Network on 9/27/2022.
Print
Print
Last ran on USA Today in the 09/2022 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CBS Interactive and its subsidiaries.
Video
Video
Last ran on CBS 3 Hartford (WFSB) on 9/29/2022.
TV
TV
Last ran on CBS Sports Network on 9/27/2022.
Print
Print
Last ran on USA Today in the 09/2022 issue.
Video
Video
Last ran on CBS 3 Hartford (WFSB) on 9/29/2022.
TV
TV
Last ran on CBS Sports Network on 9/27/2022.
Print
Print
Last ran on USA Today in the 09/2022 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Interactive Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CBS Interactive Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,596 new product launches overall.
CBS Interactive campaigns first seen Nov 2021.
CBS Interactive launched campaigns supporting 48 new product lines in the last twelve months, including AnswerGal.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,596 new product launches overall.
CBS Interactive campaigns first seen Nov 2021.
CBS Interactive launched campaigns supporting 48 new product lines in the last twelve months, including AnswerGal.