Citizens Financial Group Advertiser Profile


Citizens Financial Group
Bank
One Citizens Plaza, Providence, RI US 02903
(203) 900-6715
Citizens Financial Group is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Citizens Financial Group is part of The Royal Bank of Scotland Group. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Citizens Financial Group launched and advertised 7 new products in the past twelve months.

We have 7 people on file in marketing roles at Citizens Financial Group, and 1 at their agency.

Summary


Citizens Financial Group is part of The Royal Bank of Scotland Group. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Citizens Financial Group launched and advertised 7 new products in the past twelve months.

We have 7 people on file in marketing roles at Citizens Financial Group, and 1 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 8 decision makers for you to contact at Citizens Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.


Ilise K.
SVP, Head of In-House Agency (Greenhouse)

Sherri S.
Associate Director, Influencer & Events

Catherine L.
Head of Digital Experience and Human Centered Design

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 8 decision makers for you to contact at Citizens Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.


Ilise K.
SVP, Head of In-House Agency (Greenhouse)

Sherri S.
Associate Director, Influencer & Events

Catherine L.
Head of Digital Experience and Human Centered Design

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Citizens Financial Group and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2023.
Video
Video
Last ran on NHL Enterprises, LP on 2/1/2024.
TV
TV
Last ran on NBC on 12/4/2023.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2023.
Video
Video
Last ran on NHL Enterprises, LP on 2/1/2024.
TV
TV
Last ran on NBC on 12/4/2023.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Citizens Financial Group and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2023.
Video
Video
Last ran on NHL Enterprises, LP on 2/1/2024.
TV
TV
Last ran on NBC on 12/4/2023.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2023.
Video
Video
Last ran on NHL Enterprises, LP on 2/1/2024.
TV
TV
Last ran on NBC on 12/4/2023.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Citizens Financial Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Citizens Financial Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,619 new product launches overall.
Citizens Financial Group campaigns first seen Apr 2023.
Citizens Financial Group launched campaigns supporting 7 new product lines in the last twelve months, including Citizens Bank Cash Back Plus World Mastercard.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,619 new product launches overall.
Citizens Financial Group campaigns first seen Apr 2023.
Citizens Financial Group launched campaigns supporting 7 new product lines in the last twelve months, including Citizens Bank Cash Back Plus World Mastercard.