Coca-Cola Advertiser Profile


Coca-Cola
Beverage Conglomerate
One Coca-Cola Plaza, Atlanta, GA US 30313
(404) 676-2121

Coca-Cola spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Coca-Cola launched and advertised 13 new products in the past twelve months.

We have 53 people on file in marketing roles at Coca-Cola, and 59 at their agencies.

Summary


Coca-Cola spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Coca-Cola launched and advertised 13 new products in the past twelve months.

We have 53 people on file in marketing roles at Coca-Cola, and 59 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 112 decision makers for you to contact at Coca-Cola, including Executives, Strategists, Media Buyers and Agency contacts.


David G.
Chief Digital Officer

Branden B.
Associate Media Director

Irene S.
Director, Digital Commerce Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 112 decision makers for you to contact at Coca-Cola, including Executives, Strategists, Media Buyers and Agency contacts.


David G.
Chief Digital Officer

Branden B.
Associate Media Director

Irene S.
Director, Digital Commerce Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Coca-Cola and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/12/2019.
Display
Display
Last ran on New Orleans Saints on 6/15/2019.
TV
TV
Last ran on Adult Swim on 6/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/12/2019.
Display
Display
Last ran on New Orleans Saints on 6/15/2019.
TV
TV
Last ran on Adult Swim on 6/14/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Coca-Cola and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/12/2019.
Display
Display
Last ran on New Orleans Saints on 6/15/2019.
TV
TV
Last ran on Adult Swim on 6/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/12/2019.
Display
Display
Last ran on New Orleans Saints on 6/15/2019.
TV
TV
Last ran on Adult Swim on 6/14/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Coca-Cola Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Coca-Cola Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,663 new product launches overall.
Coca-Cola campaigns first seen Nov 2018.
Coca-Cola launched campaigns supporting 13 new product lines in the last twelve months, including Coca-Cola Store.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,663 new product launches overall.
Coca-Cola campaigns first seen Nov 2018.
Coca-Cola launched campaigns supporting 13 new product lines in the last twelve months, including Coca-Cola Store.