Continental Advertiser Profile


Continental
Automotive Aftermarket Parts/Accessories
One Continental Drive, Auburn Hills, MI US 48326
(248) 393-5300

Continental spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Continental launched and advertised 13 new products in the past twelve months.

We have 6 people on file in marketing roles at Continental.

Summary


Continental spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Continental launched and advertised 13 new products in the past twelve months.

We have 6 people on file in marketing roles at Continental.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at Continental, including Executives, Strategists, Media Buyers and Agency contacts.


Travis R.
Director of Marketing

Amanda H.
Marketing Business Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at Continental, including Executives, Strategists, Media Buyers and Agency contacts.


Travis R.
Director of Marketing

Amanda H.
Marketing Business Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Continental and its subsidiaries.
Display
Display
Last ran on AutoServiceWorld.com on 7/19/2019.
TV
TV
Last ran on Outdoor Channel on 7/19/2019.
Print
Print
Last ran on Tire Business in the 07/2019 issue.
Display
Display
Last ran on AutoServiceWorld.com on 7/19/2019.
TV
TV
Last ran on Outdoor Channel on 7/19/2019.
Print
Print
Last ran on Tire Business in the 07/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Continental and its subsidiaries.
Display
Display
Last ran on AutoServiceWorld.com on 7/19/2019.
TV
TV
Last ran on Outdoor Channel on 7/19/2019.
Print
Print
Last ran on Tire Business in the 07/2019 issue.
Display
Display
Last ran on AutoServiceWorld.com on 7/19/2019.
TV
TV
Last ran on Outdoor Channel on 7/19/2019.
Print
Print
Last ran on Tire Business in the 07/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Continental Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Continental Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
Continental campaigns first seen Aug 2018.
Continental launched campaigns supporting 13 new product lines in the last twelve months, including GT Light Truck/Suv.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
Continental campaigns first seen Aug 2018.
Continental launched campaigns supporting 13 new product lines in the last twelve months, including GT Light Truck/Suv.