Continental Advertiser Profile
Automotive Aftermarket Parts/Accessories
Vahrenwalder Str. 9, Hannover, DE 30165
Continental spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Continental launched and advertised 4 new products in the past twelve months.
We have 5 people on file in marketing roles at Continental, and 1 at their agency.
We have 5 people on file in marketing roles at Continental, and 1 at their agency.
Summary
Continental spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Continental launched and advertised 4 new products in the past twelve months.
We have 5 people on file in marketing roles at Continental, and 1 at their agency.
We have 5 people on file in marketing roles at Continental, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at Continental, including Executives, Strategists, Media Buyers and Agency contacts.
Kristyn S.
Head of Brand Communications Tires
Kristin K.
Owner / Media Buyer
Brian B.
Senior Manager Marketing - Brand Development
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at Continental, including Executives, Strategists, Media Buyers and Agency contacts.
Kristyn S.
Head of Brand Communications Tires
Kristin K.
Owner / Media Buyer
Brian B.
Senior Manager Marketing - Brand Development
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Continental and its subsidiaries.
Display
Last ran on Salt Water Sportsman on 11/1/2023.
TV
Last ran on Motor Trend on 12/2/2023.
Print
Last ran on Transport Topics in the 11/2023 issue.
Display
Last ran on Salt Water Sportsman on 11/1/2023.
TV
Last ran on Motor Trend on 12/2/2023.
Print
Last ran on Transport Topics in the 11/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Continental and its subsidiaries.
Display
Last ran on Salt Water Sportsman on 11/1/2023.
TV
Last ran on Motor Trend on 12/2/2023.
Print
Last ran on Transport Topics in the 11/2023 issue.
Display
Last ran on Salt Water Sportsman on 11/1/2023.
TV
Last ran on Motor Trend on 12/2/2023.
Print
Last ran on Transport Topics in the 11/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Continental Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Continental recently bought a Video digital ad. See which other premium units they bought.
- Continental recently placed a direct ad on www.tomorrowstechnician.com. See where else they recently placed direct ads.
- Continental recently placed a programmatic ad on www.saltwatersportsman.com/. In the last 12 months, they have partnered with Google and 11 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Continental Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Continental recently bought a Video digital ad. See which other premium units they bought.
- Continental recently placed a direct ad on www.tomorrowstechnician.com. See where else they recently placed direct ads.
- Continental recently placed a programmatic ad on www.saltwatersportsman.com/. In the last 12 months, they have partnered with Google and 11 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,094 new product launches overall.
Continental launched campaigns supporting 4 new product lines in the last twelve months, including Continental Engineparts Belt Kits.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,094 new product launches overall.
Continental launched campaigns supporting 4 new product lines in the last twelve months, including Continental Engineparts Belt Kits.