CoverGirl Advertiser Profile


CoverGirl
Cosmetics
350 Fifth Avenue, 17Th Floor, New York, NY US 10118
(212) 389-7300
CoverGirl is part of:

CoverGirl is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CoverGirl launched and advertised 7 new products in the past twelve months.

We have 47 people on file in marketing roles at CoverGirl, and 21 at their agencies.

Summary


CoverGirl is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CoverGirl launched and advertised 7 new products in the past twelve months.

We have 47 people on file in marketing roles at CoverGirl, and 21 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 68 decision makers for you to contact at CoverGirl, including Executives, Strategists, Media Buyers and Agency contacts.


Erin C.
Senior Vice President of Marketing

Anna K.
Vice President and Strategy Director

Sara A.
Senior Manager of Digital Media and Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 68 decision makers for you to contact at CoverGirl, including Executives, Strategists, Media Buyers and Agency contacts.


Erin C.
Senior Vice President of Marketing

Anna K.
Vice President and Strategy Director

Sara A.
Senior Manager of Digital Media and Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CoverGirl and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/30/2018.
Display
Display
Last ran on Wal-Mart on 11/13/2018.
TV
TV
Last ran on OWN on 11/15/2018.
Snapchat
Snapchat
Last ran on Snapchat on 6/30/2018.
Display
Display
Last ran on Wal-Mart on 11/13/2018.
TV
TV
Last ran on OWN on 11/15/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CoverGirl and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/30/2018.
Display
Display
Last ran on Wal-Mart on 11/13/2018.
TV
TV
Last ran on OWN on 11/15/2018.
Snapchat
Snapchat
Last ran on Snapchat on 6/30/2018.
Display
Display
Last ran on Wal-Mart on 11/13/2018.
TV
TV
Last ran on OWN on 11/15/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CoverGirl Advertising Spend:
OVER 100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CoverGirl Advertising Spend:
OVER 100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 8,001 new product launches overall.
CoverGirl campaigns first seen Dec 2017.
CoverGirl launched campaigns supporting 7 new product lines in the last twelve months, including CoverGirl Peacock Flare Mascara.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 8,001 new product launches overall.
CoverGirl campaigns first seen Dec 2017.
CoverGirl launched campaigns supporting 7 new product lines in the last twelve months, including CoverGirl Peacock Flare Mascara.