CoverGirl Advertiser Profile


MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

CoverGirl is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CoverGirl launched and advertised 15 new products in the past twelve months.

We have 33 people on file in marketing roles at CoverGirl, and 15 at their agencies.

Summary


CoverGirl is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. CoverGirl launched and advertised 15 new products in the past twelve months.

We have 33 people on file in marketing roles at CoverGirl, and 15 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 48 decision makers for you to contact at CoverGirl, including Executives, Strategists, Media Buyers and Agency contacts.


Erin C.
Senior Vice President of Marketing

Steven D.
Associate Director of Digital Investment

Stephanie C.
Performance Digital Media Marketing Manager, Luxury

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 48 decision makers for you to contact at CoverGirl, including Executives, Strategists, Media Buyers and Agency contacts.


Erin C.
Senior Vice President of Marketing

Steven D.
Associate Director of Digital Investment

Stephanie C.
Performance Digital Media Marketing Manager, Luxury

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CoverGirl and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/27/2020.
Video
Video
Last ran on YouTube - Seventeen on 3/7/2020.
TV
TV
Last ran on LOGO on 3/28/2020.
Snapchat
Snapchat
Last ran on Snapchat on 3/27/2020.
Video
Video
Last ran on YouTube - Seventeen on 3/7/2020.
TV
TV
Last ran on LOGO on 3/28/2020.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CoverGirl and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/27/2020.
Video
Video
Last ran on YouTube - Seventeen on 3/7/2020.
TV
TV
Last ran on LOGO on 3/28/2020.
Snapchat
Snapchat
Last ran on Snapchat on 3/27/2020.
Video
Video
Last ran on YouTube - Seventeen on 3/7/2020.
TV
TV
Last ran on LOGO on 3/28/2020.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CoverGirl Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CoverGirl Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,518 new product launches overall.
CoverGirl campaigns first seen Jul 2019.
CoverGirl launched campaigns supporting 15 new product lines in the last twelve months, including CoverGirl Easy Breezy Brow Powder Kit.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,518 new product launches overall.
CoverGirl campaigns first seen Jul 2019.
CoverGirl launched campaigns supporting 15 new product lines in the last twelve months, including CoverGirl Easy Breezy Brow Powder Kit.