CoverGirl Advertiser Profile


MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

CoverGirl is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. CoverGirl launched and advertised 15 new products in the past twelve months.

We have 35 people on file in marketing roles at CoverGirl, and 15 at their agencies.

Summary


CoverGirl is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. CoverGirl launched and advertised 15 new products in the past twelve months.

We have 35 people on file in marketing roles at CoverGirl, and 15 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 50 decision makers for you to contact at CoverGirl, including Executives, Strategists, Media Buyers and Agency contacts.


Erin C.
Senior Vice President of Marketing

Sierra T.
Senior Vice President

Tara P.
Senior Manager of Global Digital Analytics

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 50 decision makers for you to contact at CoverGirl, including Executives, Strategists, Media Buyers and Agency contacts.


Erin C.
Senior Vice President of Marketing

Sierra T.
Senior Vice President

Tara P.
Senior Manager of Global Digital Analytics

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CoverGirl and its subsidiaries.
Mobile
Mobile
Last ran on Metro.us/boston on 2/8/2020.
TV
TV
Last ran on CMT on 2/15/2020.
Print
Print
Last ran on Woman's Day in the 02/2020 issue.
Mobile
Mobile
Last ran on Metro.us/boston on 2/8/2020.
TV
TV
Last ran on CMT on 2/15/2020.
Print
Print
Last ran on Woman's Day in the 02/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by CoverGirl and its subsidiaries.
Mobile
Mobile
Last ran on Metro.us/boston on 2/8/2020.
TV
TV
Last ran on CMT on 2/15/2020.
Print
Print
Last ran on Woman's Day in the 02/2020 issue.
Mobile
Mobile
Last ran on Metro.us/boston on 2/8/2020.
TV
TV
Last ran on CMT on 2/15/2020.
Print
Print
Last ran on Woman's Day in the 02/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CoverGirl Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
CoverGirl Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,316 new product launches overall.
CoverGirl campaigns first seen Jan 2020.
CoverGirl launched campaigns supporting 15 new product lines in the last twelve months, including CoverGirl Clean Fresh Collection.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,316 new product launches overall.
CoverGirl campaigns first seen Jan 2020.
CoverGirl launched campaigns supporting 15 new product lines in the last twelve months, including CoverGirl Clean Fresh Collection.