Culturelle Advertiser Profile


Culturelle
Probiotic Supplement
55 Sebethe Drive, Cromwell, CT US 06416
(800) 722-3476

Culturelle is part of Koninklijke DSM N.V. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Culturelle launched and advertised 4 new products in the past twelve months.

We have 11 people on file in marketing roles at Culturelle, and 7 at their agency.

Summary


Culturelle is part of Koninklijke DSM N.V. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Culturelle launched and advertised 4 new products in the past twelve months.

We have 11 people on file in marketing roles at Culturelle, and 7 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at Culturelle, including Executives, Strategists, Media Buyers and Agency contacts.


Susan L.
Vice President of Marketing

Mark Y.
Associate Brand Group Director

Nancy B.
Director of Marketing Innovation

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at Culturelle, including Executives, Strategists, Media Buyers and Agency contacts.


Susan L.
Vice President of Marketing

Mark Y.
Associate Brand Group Director

Nancy B.
Director of Marketing Innovation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Culturelle and its subsidiaries.
Native
Native
Last ran on Prevention on 5/15/2018.
TV
TV
Last ran on Nick Jr. on 1/17/2019.
Print
Print
Last ran on Chain Drug Review in the 01/2019 issue.
Native
Native
Last ran on Prevention on 5/15/2018.
TV
TV
Last ran on Nick Jr. on 1/17/2019.
Print
Print
Last ran on Chain Drug Review in the 01/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Culturelle and its subsidiaries.
Native
Native
Last ran on Prevention on 5/15/2018.
TV
TV
Last ran on Nick Jr. on 1/17/2019.
Print
Print
Last ran on Chain Drug Review in the 01/2019 issue.
Native
Native
Last ran on Prevention on 5/15/2018.
TV
TV
Last ran on Nick Jr. on 1/17/2019.
Print
Print
Last ran on Chain Drug Review in the 01/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Culturelle Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Culturelle Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
Use MediaRadar to stay current on new product launches for Culturelle.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
Use MediaRadar to stay current on new product launches for Culturelle.