Dickies Advertiser Profile
Dickies is part of:
Dickies is part of VF Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Dickies launched and advertised 2 new products in the past twelve months.
We have 10 people on file in marketing roles at Dickies, and 1 at their agency.
We have 10 people on file in marketing roles at Dickies, and 1 at their agency.
Summary
Dickies is part of VF Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Dickies launched and advertised 2 new products in the past twelve months.
We have 10 people on file in marketing roles at Dickies, and 1 at their agency.
We have 10 people on file in marketing roles at Dickies, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 11 decision makers for you to contact at Dickies, including Executives, Strategists, Media Buyers and Agency contacts.
Alexandra R.
Vice President, Global Brand Management
Annamarie P.
Account Executive
Criselda O.
Retention Marketing Specialist
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 11 decision makers for you to contact at Dickies, including Executives, Strategists, Media Buyers and Agency contacts.
Alexandra R.
Vice President, Global Brand Management
Annamarie P.
Account Executive
Criselda O.
Retention Marketing Specialist
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Dickies and its subsidiaries.
Native
Last ran on Fleet Owner on 4/1/2024.
Print
Last ran on Thrasher in the 02/2025 issue.
Print
Last ran on Thrasher in the 02/2025 issue.
Native
Last ran on Fleet Owner on 4/1/2024.
Print
Last ran on Thrasher in the 02/2025 issue.
Print
Last ran on Thrasher in the 02/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Dickies and its subsidiaries.
Native
Last ran on Fleet Owner on 4/1/2024.
Print
Last ran on Thrasher in the 02/2025 issue.
Print
Last ran on Thrasher in the 02/2025 issue.
Native
Last ran on Fleet Owner on 4/1/2024.
Print
Last ran on Thrasher in the 02/2025 issue.
Print
Last ran on Thrasher in the 02/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Dickies Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Dickies recently bought a Video digital ad. See which other premium units they bought.
- Dickies recently placed a direct ad on www.gearpatrol.com/. See where else they recently placed direct ads.
- Dickies recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Dickies Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Dickies recently bought a Video digital ad. See which other premium units they bought.
- Dickies recently placed a direct ad on www.gearpatrol.com/. See where else they recently placed direct ads.
- Dickies recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 41,282 new product launches overall.
Dickies launched campaigns supporting 2 new product lines in the last twelve months, including Dickies Skateboarding .
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 41,282 new product launches overall.
Dickies launched campaigns supporting 2 new product lines in the last twelve months, including Dickies Skateboarding .