Diet Coke Advertiser Profile
Diet Coke is part of The Coca-Cola Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Diet Coke last advertised a new product in June, 2025.
We have 290 people on file in marketing roles at Diet Coke, and 7 at their agencies.
We have 290 people on file in marketing roles at Diet Coke, and 7 at their agencies.
Summary
Diet Coke is part of The Coca-Cola Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Diet Coke last advertised a new product in June, 2025.
We have 290 people on file in marketing roles at Diet Coke, and 7 at their agencies.
We have 290 people on file in marketing roles at Diet Coke, and 7 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 297 decision makers for you to contact at Diet Coke, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa C.
Executive Vice President & Global Chief People Officer
Andrew W.
Group Director, Client Solutions and Planning
Daren S.
Sr. Category Leadership Director, Digital & Emerging Channels
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 297 decision makers for you to contact at Diet Coke, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa C.
Executive Vice President & Global Chief People Officer
Andrew W.
Group Director, Client Solutions and Planning
Daren S.
Sr. Category Leadership Director, Digital & Emerging Channels
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Diet Coke.
Video
Last ran on Fox News Channel on 6/1/2026.
TV
Last ran on Bravo on 6/15/2026.
Native
Last ran on Dollar General on 6/1/2026.
Video
Last ran on Fox News Channel on 6/1/2026.
TV
Last ran on Bravo on 6/15/2026.
Native
Last ran on Dollar General on 6/1/2026.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Diet Coke.
Video
Last ran on Fox News Channel on 6/1/2026.
TV
Last ran on Bravo on 6/15/2026.
Native
Last ran on Dollar General on 6/1/2026.
Video
Last ran on Fox News Channel on 6/1/2026.
TV
Last ran on Bravo on 6/15/2026.
Native
Last ran on Dollar General on 6/1/2026.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Diet Coke Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Diet Coke recently bought a Native digital ad. See which other premium units they bought.
- Diet Coke recently placed a direct ad on www.kroger.com/. See where else they recently placed direct ads.
- Diet Coke recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Diet Coke Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Diet Coke recently bought a Native digital ad. See which other premium units they bought.
- Diet Coke recently placed a direct ad on www.kroger.com/. See where else they recently placed direct ads.
- Diet Coke recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,732 new product launches overall.
Use MediaRadar to stay current on new product launches for Diet Coke.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,732 new product launches overall.
Use MediaRadar to stay current on new product launches for Diet Coke.