Diet Coke Advertiser Profile


Diet Coke
Soft Drink
One Coca-Cola Plaza, Atlanta, GA US 30313
(404) 676-2121
Diet Coke is part of:

Diet Coke is part of The Coca-Cola Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Diet Coke last advertised a new product in November, 2017.

We have 58 people on file in marketing roles at Diet Coke, and 57 at their agencies.

Summary


Diet Coke is part of The Coca-Cola Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Diet Coke last advertised a new product in November, 2017.

We have 58 people on file in marketing roles at Diet Coke, and 57 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 114 decision makers for you to contact at Diet Coke, including Executives, Strategists, Media Buyers and Agency contacts.


David G.
Chief Digital Officer

Gemma B.
Associate, Portfolio Management

Joshua R.
Connections Digital Strategy Lead

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 114 decision makers for you to contact at Diet Coke, including Executives, Strategists, Media Buyers and Agency contacts.


David G.
Chief Digital Officer

Gemma B.
Associate, Portfolio Management

Joshua R.
Connections Digital Strategy Lead

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Diet Coke.
Snapchat
Snapchat
Last ran on Snapchat on 7/4/2018.
Display
Display
Last ran on Target on 7/22/2018.
TV
TV
Last ran on HGTV on 12/31/2018.
Snapchat
Snapchat
Last ran on Snapchat on 7/4/2018.
Display
Display
Last ran on Target on 7/22/2018.
TV
TV
Last ran on HGTV on 12/31/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Diet Coke.
Snapchat
Snapchat
Last ran on Snapchat on 7/4/2018.
Display
Display
Last ran on Target on 7/22/2018.
TV
TV
Last ran on HGTV on 12/31/2018.
Snapchat
Snapchat
Last ran on Snapchat on 7/4/2018.
Display
Display
Last ran on Target on 7/22/2018.
TV
TV
Last ran on HGTV on 12/31/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Diet Coke Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Diet Coke Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Use MediaRadar to stay current on new product launches for Diet Coke.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Use MediaRadar to stay current on new product launches for Diet Coke.