DirecTV Now Advertiser Profile


DirecTV Now
Subscription Streaming Service
2230 East Imperial Highway, El Segundo, CA US 90245-3501
(888) 388-4249

DirecTV Now is part of AT&T Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. DirecTV Now launched and advertised 2 new products in the past twelve months.

We have 32 people on file in marketing roles at DirecTV Now, and 69 at their agencies.

Summary


DirecTV Now is part of AT&T Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. DirecTV Now launched and advertised 2 new products in the past twelve months.

We have 32 people on file in marketing roles at DirecTV Now, and 69 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 101 decision makers for you to contact at DirecTV Now, including Executives, Strategists, Media Buyers and Agency contacts.


Lori L.
Chief Executive Officer and Global Marketing Officer

Dana Marie B.
Senior Director and Head of Social

Stephanie M.
Senior Manager of Advertising

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 101 decision makers for you to contact at DirecTV Now, including Executives, Strategists, Media Buyers and Agency contacts.


Lori L.
Chief Executive Officer and Global Marketing Officer

Dana Marie B.
Senior Director and Head of Social

Stephanie M.
Senior Manager of Advertising

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by DirecTV Now and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/3/2018.
Display
Display
Last ran on AL.com on 9/7/2018.
TV
TV
Last ran on Univision on 9/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 4/3/2018.
Display
Display
Last ran on AL.com on 9/7/2018.
TV
TV
Last ran on Univision on 9/8/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by DirecTV Now and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/3/2018.
Display
Display
Last ran on AL.com on 9/7/2018.
TV
TV
Last ran on Univision on 9/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 4/3/2018.
Display
Display
Last ran on AL.com on 9/7/2018.
TV
TV
Last ran on Univision on 9/8/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
DirecTV Now Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
DirecTV Now Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
DirecTV Now campaigns first seen Jul 2018.
DirecTV Now launched campaigns supporting 2 new product lines in the last twelve months, including Hello Sunshine (DirecTV Now).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
DirecTV Now campaigns first seen Jul 2018.
DirecTV Now launched campaigns supporting 2 new product lines in the last twelve months, including Hello Sunshine (DirecTV Now).