Discovery Advertiser Profile


Discovery
Media Group/Holding Company
1 Discovery Place, Silver Spring, MD US 20910
(240) 662-2000

Discovery spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Discovery launched and advertised 71 new products in the past twelve months.

We have 26 people on file in marketing roles at Discovery, and 10 at their agencies.

Summary


Discovery spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Discovery launched and advertised 71 new products in the past twelve months.

We have 26 people on file in marketing roles at Discovery, and 10 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 36 decision makers for you to contact at Discovery, including Executives, Strategists, Media Buyers and Agency contacts.


David L.
Chief Communications Officer and Senior Executive Vice President of Corporate Marketing and Affairs

Lisa P.
Associate Director

Sarah B.
Digital Marketing Specialist

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 36 decision makers for you to contact at Discovery, including Executives, Strategists, Media Buyers and Agency contacts.


David L.
Chief Communications Officer and Senior Executive Vice President of Corporate Marketing and Affairs

Lisa P.
Associate Director

Sarah B.
Digital Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Discovery and its subsidiaries.
Video
Video
Last ran on YouTube - Fifth Gear on 7/12/2019.
TV
TV
Last ran on Cooking Channel on 7/12/2019.
Print
Print
Last ran on O The Oprah Magazine in the 07/2019 issue.
Video
Video
Last ran on YouTube - Fifth Gear on 7/12/2019.
TV
TV
Last ran on Cooking Channel on 7/12/2019.
Print
Print
Last ran on O The Oprah Magazine in the 07/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Discovery and its subsidiaries.
Video
Video
Last ran on YouTube - Fifth Gear on 7/12/2019.
TV
TV
Last ran on Cooking Channel on 7/12/2019.
Print
Print
Last ran on O The Oprah Magazine in the 07/2019 issue.
Video
Video
Last ran on YouTube - Fifth Gear on 7/12/2019.
TV
TV
Last ran on Cooking Channel on 7/12/2019.
Print
Print
Last ran on O The Oprah Magazine in the 07/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Discovery Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Discovery Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Discovery campaigns first seen Nov 2018.
Discovery launched campaigns supporting 71 new product lines in the last twelve months, including Border Live (Discovery Channel).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Discovery campaigns first seen Nov 2018.
Discovery launched campaigns supporting 71 new product lines in the last twelve months, including Border Live (Discovery Channel).