Dollar General Advertiser Profile
Dollar General is part of Dollar General Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Dollar General launched and advertised 1 new product in the past twelve months.
We have 9 people on file in marketing roles at Dollar General.
We have 9 people on file in marketing roles at Dollar General.
Summary
Dollar General is part of Dollar General Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Dollar General launched and advertised 1 new product in the past twelve months.
We have 9 people on file in marketing roles at Dollar General.
We have 9 people on file in marketing roles at Dollar General.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 9 decision makers for you to contact at Dollar General, including Executives, Strategists, Media Buyers and Agency contacts.
Rich S.
SVP Procurement and Margin Improvement
Leigh L.
Director DG Media Network
Robert B.
Director of Digital Services
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 9 decision makers for you to contact at Dollar General, including Executives, Strategists, Media Buyers and Agency contacts.
Rich S.
SVP Procurement and Margin Improvement
Leigh L.
Director DG Media Network
Robert B.
Director of Digital Services
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Dollar General and its subsidiaries.
Display
Last ran on Time Out San Francisco on 4/1/2024.
TV
Last ran on FETV on 4/20/2024.
Print
Last ran on The Virginian Pilot in the 04/2024 issue.
Display
Last ran on Time Out San Francisco on 4/1/2024.
TV
Last ran on FETV on 4/20/2024.
Print
Last ran on The Virginian Pilot in the 04/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Dollar General and its subsidiaries.
Display
Last ran on Time Out San Francisco on 4/1/2024.
TV
Last ran on FETV on 4/20/2024.
Print
Last ran on The Virginian Pilot in the 04/2024 issue.
Display
Last ran on Time Out San Francisco on 4/1/2024.
TV
Last ran on FETV on 4/20/2024.
Print
Last ran on The Virginian Pilot in the 04/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Dollar General Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Dollar General recently bought a Video digital ad. See which other premium units they bought.
- Dollar General recently placed a direct ad on www.farmersalmanac.com. See where else they recently placed direct ads.
- Dollar General recently placed a programmatic ad on www.prospect.org/. In the last 12 months, they have partnered with Youtube and 21 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Dollar General Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Dollar General recently bought a Video digital ad. See which other premium units they bought.
- Dollar General recently placed a direct ad on www.farmersalmanac.com. See where else they recently placed direct ads.
- Dollar General recently placed a programmatic ad on www.prospect.org/. In the last 12 months, they have partnered with Youtube and 21 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Dollar General launched a campaign supporting 1 new product line in the last twelve months, DG Home.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Dollar General launched a campaign supporting 1 new product line in the last twelve months, DG Home.