Downy Advertiser Profile


Downy
Laundry Products
1 P&G Plaza, Cincinnati, OH US 45202
(513) 983-1100

Downy is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Downy launched and advertised 1 new product in the past twelve months.

We have 124 people on file in marketing roles at Downy, and 118 at their agencies.

Summary


Downy is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Downy launched and advertised 1 new product in the past twelve months.

We have 124 people on file in marketing roles at Downy, and 118 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 242 decision makers for you to contact at Downy, including Executives, Strategists, Media Buyers and Agency contacts.


Kelly V.
Chief Communications Officer

Elaine H.
Supervisor

Greg V.
Global Head of Sports and Entertainment Marketing and Partnerships

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 242 decision makers for you to contact at Downy, including Executives, Strategists, Media Buyers and Agency contacts.


Kelly V.
Chief Communications Officer

Elaine H.
Supervisor

Greg V.
Global Head of Sports and Entertainment Marketing and Partnerships

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Downy and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2018.
Video
Video
Last ran on Telemundo on 7/8/2019.
TV
TV
Last ran on TV One on 7/12/2019.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2018.
Video
Video
Last ran on Telemundo on 7/8/2019.
TV
TV
Last ran on TV One on 7/12/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Downy and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2018.
Video
Video
Last ran on Telemundo on 7/8/2019.
TV
TV
Last ran on TV One on 7/12/2019.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2018.
Video
Video
Last ran on Telemundo on 7/8/2019.
TV
TV
Last ran on TV One on 7/12/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Downy Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Downy Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Downy campaigns first seen Mar 2019.
Downy launched a campaign supporting 1 new product line in the last twelve months, Downy Scent Beads.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Downy campaigns first seen Mar 2019.
Downy launched a campaign supporting 1 new product line in the last twelve months, Downy Scent Beads.