Dr Pepper Snapple Group, Inc. Advertiser Profile


Dr Pepper Snapple Group, Inc.
Beverage Conglomerate
5301 Legacy Drive, Plano, TX US 75024
(972) 673-7000
Dr Pepper Snapple Group, Inc. is part of:

Dr Pepper Snapple Group, Inc. is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under 100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on under 50 different Media Properties in the last year across multiple Media formats. Dr Pepper Snapple Group, Inc. launched and advertised 2 new products in the past twelve months.

We have 42 people on file in marketing roles at Dr Pepper Snapple Group, Inc., and 20 at their agencies.

Summary


Dr Pepper Snapple Group, Inc. is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under 100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on under 50 different Media Properties in the last year across multiple Media formats. Dr Pepper Snapple Group, Inc. launched and advertised 2 new products in the past twelve months.

We have 42 people on file in marketing roles at Dr Pepper Snapple Group, Inc., and 20 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 62 decision makers for you to contact at Dr Pepper Snapple Group, Inc., including Executives, Strategists, Media Buyers and Agency contacts.


Andrew S.
Chief Marketing Officer

Edmund A.
Manager, Video Partnerships

Jordan S.
Senior Director of Digital COE, Data Science and Advanced Analytics

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 62 decision makers for you to contact at Dr Pepper Snapple Group, Inc., including Executives, Strategists, Media Buyers and Agency contacts.


Andrew S.
Chief Marketing Officer

Edmund A.
Manager, Video Partnerships

Jordan S.
Senior Director of Digital COE, Data Science and Advanced Analytics

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Dr Pepper Snapple Group, Inc. and its subsidiaries.
Display
Display
Last ran on KLAX-FM on 9/23/2018.
Print
Print
Last ran on Food & Drink (Canada) in the 06/2018 issue.
Display
Display
Last ran on KLAX-FM on 9/23/2018.
Display
Display
Last ran on KLAX-FM on 9/23/2018.
Print
Print
Last ran on Food & Drink (Canada) in the 06/2018 issue.
Display
Display
Last ran on KLAX-FM on 9/23/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Dr Pepper Snapple Group, Inc. and its subsidiaries.
Display
Display
Last ran on KLAX-FM on 9/23/2018.
Print
Print
Last ran on Food & Drink (Canada) in the 06/2018 issue.
Display
Display
Last ran on KLAX-FM on 9/23/2018.
Display
Display
Last ran on KLAX-FM on 9/23/2018.
Print
Print
Last ran on Food & Drink (Canada) in the 06/2018 issue.
Display
Display
Last ran on KLAX-FM on 9/23/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Dr Pepper Snapple Group, Inc. Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Dr Pepper Snapple Group, Inc. Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Dr Pepper Snapple Group, Inc. campaigns first seen Sep 2018.
Dr Pepper Snapple Group, Inc. launched campaigns supporting 2 new product lines in the last twelve months, including Squirt.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Dr Pepper Snapple Group, Inc. campaigns first seen Sep 2018.
Dr Pepper Snapple Group, Inc. launched campaigns supporting 2 new product lines in the last twelve months, including Squirt.