Dr Pepper/Seven Up Advertiser Profile


Dr Pepper/Seven Up
Soft Drink
5301 Legacy Drive, Plano, TX US 75024
(972) 673-7000

Dr Pepper/Seven Up is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Dr Pepper/Seven Up last advertised a new product in June, 2018.

We have 53 people on file in marketing roles at Dr Pepper/Seven Up, and 19 at their agencies.

Summary


Dr Pepper/Seven Up is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Dr Pepper/Seven Up last advertised a new product in June, 2018.

We have 53 people on file in marketing roles at Dr Pepper/Seven Up, and 19 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 72 decision makers for you to contact at Dr Pepper/Seven Up, including Executives, Strategists, Media Buyers and Agency contacts.


Robert G.
Chief Executive Officer

Kendall L.
Communications Designer

Angelo L.
Director of Media Strategy and Activation

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 72 decision makers for you to contact at Dr Pepper/Seven Up, including Executives, Strategists, Media Buyers and Agency contacts.


Robert G.
Chief Executive Officer

Kendall L.
Communications Designer

Angelo L.
Director of Media Strategy and Activation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Dr Pepper/Seven Up and its subsidiaries.
Display
Display
Last ran on The Hollywood Reporter on 7/15/2019.
TV
TV
Last ran on Paramount Networks on 7/20/2019.
Print
Print
Last ran on Southwest: The Magazine in the 06/2019 issue.
Display
Display
Last ran on The Hollywood Reporter on 7/15/2019.
TV
TV
Last ran on Paramount Networks on 7/20/2019.
Print
Print
Last ran on Southwest: The Magazine in the 06/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Dr Pepper/Seven Up and its subsidiaries.
Display
Display
Last ran on The Hollywood Reporter on 7/15/2019.
TV
TV
Last ran on Paramount Networks on 7/20/2019.
Print
Print
Last ran on Southwest: The Magazine in the 06/2019 issue.
Display
Display
Last ran on The Hollywood Reporter on 7/15/2019.
TV
TV
Last ran on Paramount Networks on 7/20/2019.
Print
Print
Last ran on Southwest: The Magazine in the 06/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Dr Pepper/Seven Up Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Dr Pepper/Seven Up Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
Use MediaRadar to stay current on new product launches for Dr Pepper/Seven Up.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
Use MediaRadar to stay current on new product launches for Dr Pepper/Seven Up.