Duracell Advertiser Profile


Duracell
Battery
14 Research Drive, Berkshire Corporate Park, Bethel, CT US 06801
(203) 796-4000

Duracell is part of Berkshire Hathaway, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Duracell launched and advertised 2 new products in the past twelve months.

We have 2 people on file in marketing roles at Duracell, and 10 at their agencies.

Summary


Duracell is part of Berkshire Hathaway, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Duracell launched and advertised 2 new products in the past twelve months.

We have 2 people on file in marketing roles at Duracell, and 10 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 12 decision makers for you to contact at Duracell, including Executives, Strategists, Media Buyers and Agency contacts.


Amanda D.
Senior Director, Shopper Strategy

Marianna A.
Brand Manager

Alfonso A.
Senior Brand Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 12 decision makers for you to contact at Duracell, including Executives, Strategists, Media Buyers and Agency contacts.


Amanda D.
Senior Director, Shopper Strategy

Marianna A.
Brand Manager

Alfonso A.
Senior Brand Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Duracell and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 12/20/2018.
Display
Display
Last ran on Fine Homebuilding on 3/22/2019.
TV
TV
Last ran on Nick @ Nite on 3/21/2019.
Snapchat
Snapchat
Last ran on Snapchat on 12/20/2018.
Display
Display
Last ran on Fine Homebuilding on 3/22/2019.
TV
TV
Last ran on Nick @ Nite on 3/21/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Duracell and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 12/20/2018.
Display
Display
Last ran on Fine Homebuilding on 3/22/2019.
TV
TV
Last ran on Nick @ Nite on 3/21/2019.
Snapchat
Snapchat
Last ran on Snapchat on 12/20/2018.
Display
Display
Last ran on Fine Homebuilding on 3/22/2019.
TV
TV
Last ran on Nick @ Nite on 3/21/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Duracell Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Duracell Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Duracell campaigns first seen Aug 2018.
Duracell launched campaigns supporting 2 new product lines in the last twelve months, including Duracell Alkaline Batteries.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Duracell campaigns first seen Aug 2018.
Duracell launched campaigns supporting 2 new product lines in the last twelve months, including Duracell Alkaline Batteries.