Extra Gum Advertiser Profile
Extra Gum is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Extra Gum launched and advertised 1 new product in the past twelve months.
We have 25 people on file in marketing roles at Extra Gum, and 11 at their agencies.
We have 25 people on file in marketing roles at Extra Gum, and 11 at their agencies.
Summary
Extra Gum is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Extra Gum launched and advertised 1 new product in the past twelve months.
We have 25 people on file in marketing roles at Extra Gum, and 11 at their agencies.
We have 25 people on file in marketing roles at Extra Gum, and 11 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 36 decision makers for you to contact at Extra Gum, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa C.
Senior Vice President of Corporate Affairs, Mars Pet Nutrition North America
Dani C.
EVP, Creative
Amanda Z.
Associate Media Director
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 36 decision makers for you to contact at Extra Gum, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa C.
Senior Vice President of Corporate Affairs, Mars Pet Nutrition North America
Dani C.
EVP, Creative
Amanda Z.
Associate Media Director
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Extra Gum and its subsidiaries.
Snapchat
Last ran on Snapchat on 6/1/2023.
Video
Last ran on Polygon on 4/1/2024.
TV
Last ran on ABC on 4/20/2024.
Snapchat
Last ran on Snapchat on 6/1/2023.
Video
Last ran on Polygon on 4/1/2024.
TV
Last ran on ABC on 4/20/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Extra Gum and its subsidiaries.
Snapchat
Last ran on Snapchat on 6/1/2023.
Video
Last ran on Polygon on 4/1/2024.
TV
Last ran on ABC on 4/20/2024.
Snapchat
Last ran on Snapchat on 6/1/2023.
Video
Last ran on Polygon on 4/1/2024.
TV
Last ran on ABC on 4/20/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Extra Gum Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Extra Gum recently bought a Native digital ad. See which other premium units they bought.
- Extra Gum recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Extra Gum recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 4 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Extra Gum Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Extra Gum recently bought a Native digital ad. See which other premium units they bought.
- Extra Gum recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Extra Gum recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 4 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Extra Gum launched a campaign supporting 1 new product line in the last twelve months, Extra Gum Refreshers.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Extra Gum launched a campaign supporting 1 new product line in the last twelve months, Extra Gum Refreshers.