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  • New Product Launches

Farmers Insurance is part of Zurich Insurance Group AG Holdings. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Farmers Insurance launched and advertised 6 new products in the past twelve months.

We have 11 people on file in marketing roles at Farmers Insurance, and 6 at their agencies.

Summary


Farmers Insurance is part of Zurich Insurance Group AG Holdings. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Farmers Insurance launched and advertised 6 new products in the past twelve months.

We have 11 people on file in marketing roles at Farmers Insurance, and 6 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 17 decision makers for you to contact at Farmers Insurance, including Executives, Strategists, Media Buyers and Agency contacts.


Melissa J.
Chief Marketing Officer

Wendy L.
Group Account Director

Tricia W.
Assistant Vice President Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 17 decision makers for you to contact at Farmers Insurance, including Executives, Strategists, Media Buyers and Agency contacts.


Melissa J.
Chief Marketing Officer

Wendy L.
Group Account Director

Tricia W.
Assistant Vice President Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Farmers Insurance and its subsidiaries.
Display
Display
Last ran on BuckMasters on 8/1/2024.
TV
TV
Last ran on ESPN on 9/30/2024.
Print
Print
Last ran on The Lake Oswego Review in the 09/2024 issue.
Display
Display
Last ran on BuckMasters on 8/1/2024.
TV
TV
Last ran on ESPN on 9/30/2024.
Print
Print
Last ran on The Lake Oswego Review in the 09/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Farmers Insurance and its subsidiaries.
Display
Display
Last ran on BuckMasters on 8/1/2024.
TV
TV
Last ran on ESPN on 9/30/2024.
Print
Print
Last ran on The Lake Oswego Review in the 09/2024 issue.
Display
Display
Last ran on BuckMasters on 8/1/2024.
TV
TV
Last ran on ESPN on 9/30/2024.
Print
Print
Last ran on The Lake Oswego Review in the 09/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Farmers Insurance Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Farmers Insurance Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
Farmers Insurance campaigns first seen Oct 2023.
Farmers Insurance launched campaigns supporting 6 new product lines in the last twelve months, including Ruth Stroup Insurance Agency.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
Farmers Insurance campaigns first seen Oct 2023.
Farmers Insurance launched campaigns supporting 6 new product lines in the last twelve months, including Ruth Stroup Insurance Agency.