Fiber One Advertiser Profile


Fiber One
Snacks & Desserts
Number One General Mills Blvd, Minneapolis, MN US 55426
(800) 248-7310
Fiber One is part of:

Fiber One is part of General Mills, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Fiber One launched and advertised 1 new product in the past twelve months.

We have 40 people on file in marketing roles at Fiber One, and 12 at their agencies.

Summary


Fiber One is part of General Mills, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Fiber One launched and advertised 1 new product in the past twelve months.

We have 40 people on file in marketing roles at Fiber One, and 12 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 52 decision makers for you to contact at Fiber One, including Executives, Strategists, Media Buyers and Agency contacts.


Brad H.
Chief Brand Officer

Jennifer H.
Senior Partner, Director

Shannan C.
Manager of Media Strategy

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 52 decision makers for you to contact at Fiber One, including Executives, Strategists, Media Buyers and Agency contacts.


Brad H.
Chief Brand Officer

Jennifer H.
Senior Partner, Director

Shannan C.
Manager of Media Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Fiber One and its subsidiaries.
Display
Display
Last ran on The Daily Caller on 11/12/2019.
TV
TV
Last ran on Hallmark on 9/30/2019.
Print
Print
Last ran on New York Post in the 11/2019 issue.
Display
Display
Last ran on The Daily Caller on 11/12/2019.
TV
TV
Last ran on Hallmark on 9/30/2019.
Print
Print
Last ran on New York Post in the 11/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Fiber One and its subsidiaries.
Display
Display
Last ran on The Daily Caller on 11/12/2019.
TV
TV
Last ran on Hallmark on 9/30/2019.
Print
Print
Last ran on New York Post in the 11/2019 issue.
Display
Display
Last ran on The Daily Caller on 11/12/2019.
TV
TV
Last ran on Hallmark on 9/30/2019.
Print
Print
Last ran on New York Post in the 11/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Fiber One Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Fiber One Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Fiber One campaigns first seen Dec 2018.
Fiber One launched a campaign supporting 1 new product line in the last twelve months, Fiber One Cereal.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Fiber One campaigns first seen Dec 2018.
Fiber One launched a campaign supporting 1 new product line in the last twelve months, Fiber One Cereal.